{"id":1955,"date":"2018-10-05T12:00:00","date_gmt":"2018-10-05T10:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2018\/10\/05\/lavazza-and-armando-testa-together-in-australia-for-tierra-the-new-sustainable-coffee-line\/"},"modified":"2019-03-14T12:36:54","modified_gmt":"2019-03-14T11:36:54","slug":"lavazza-and-armando-testa-together-in-australia-for-tierra-the-new-sustainable-coffee-line","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/lavazza-and-armando-testa-together-in-australia-for-tierra-the-new-sustainable-coffee-line\/","title":{"rendered":"LAVAZZA AND ARMANDO TESTA TOGETHER IN AUSTRALIA, FOR \u00a1TIERRA! THE NEW SUSTAINABLE COFFEE LINE."},"content":{"rendered":" <p>Armando Testa has made a specific communication for the launch in Australia of the Lavazza\u2019s new sustainable coffee line,  \u00a1TIERRA!, Bio, Single Origin Per\u00f9 and Brazil.  The spot &#8220;Hands&#8221; is on air in October on the web, on radio and with dynamic billboards in the most important malls in major Australian cities.<\/p><p>The common theme is hands, the ideal extension of the \u00a1TIERRA logo! and symbol of work and sustainability, which summarises  the &#8220;Made of Nature&#8221; concept in a memorable and impactful way.<\/p><p>Creative directors Andrea Lantelme and Federico Bonenti worked on creativity, with Michele Mariani as creative executive director. The soundtrack is by Ben Harper, the outdoor was photographed by Fulvio Bonavia.<\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n  <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/292751-lavazza_tierra_aff_australia-c5735d-original-1539186354.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/292751-lavazza_tierra_aff_australia-c5735d-original-1539186354.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/292751-lavazza_tierra_aff_australia-c5735d-original-1539186354.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/20TC-9TJ8hs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Armando Testa has made a specific communication for the launch in Australia of the Lavazza\u2019s new sustainable coffee line,  \u00a1TIERRA!, Bio, Single Origin Per\u00f9 and Brazil.  The spot &#8220;Hands&#8221; is on air in October on the web, on radio and with dynamic billboards in the most important malls in major Australian cities.<\/p>\n","protected":false},"author":2,"featured_media":693,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LAVAZZA AND ARMANDO TESTA TOGETHER IN AUSTRALIA, FOR \u00a1TIERRA! THE NEW SUSTAINABLE COFFEE LINE. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/lavazza-and-armando-testa-together-in-australia-for-tierra-the-new-sustainable-coffee-line\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"LAVAZZA AND ARMANDO TESTA TOGETHER IN AUSTRALIA, FOR \u00a1TIERRA! THE NEW SUSTAINABLE COFFEE LINE. - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Armando Testa has made a specific communication for the launch in Australia of the Lavazza\u2019s new sustainable coffee line, \u00a1TIERRA!, Bio, Single Origin Per\u00f9 and Brazil. 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