{"id":1960,"date":"2018-09-12T13:00:00","date_gmt":"2018-09-12T11:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2018\/09\/12\/omsa-seduces-with-armando-testa\/"},"modified":"2019-03-14T12:36:58","modified_gmt":"2019-03-14T11:36:58","slug":"omsa-seduces-with-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/omsa-seduces-with-armando-testa\/","title":{"rendered":"OMSA SEDUCES WITH ARMANDO TESTA"},"content":{"rendered":"     <p><b>An elegant, witty, self-assured woman. A stroll though an amazing city. A ray of sunshine. A bunch of kids enjoying a laugh. A kid playing. A gust of wind.<\/b><\/p><p><b>The new Omsa commercial created by Armando Testa contains all the ingredients of a fresco of a modern Italy.<\/b><\/p><p><b>A different slant on the \u201cItalian way of life\u201d set in Venice but shying away from stereotypes and avoiding the classic references of seduction, where thanks to her femininity and self-confidence a woman is able to captivate with \u201call eyes on her\u201d. <\/b><\/p><p><b>The absolute protagonist, just as Omsa is the protagonist and sector leader for the Russian and Eastern European market.<\/b><\/p><p><b>The ad is running on TV and the web in cuts of 30\u201d, 15\u201d and 10\u201d.<\/b><\/p><p><b>With executive creative direction from Michele Mariani, creative directors Andrea Lantelme and Federico Bonenti, respectively art and copywriter worked on this project for Armando Testa. Team account Benedetta Buzzoni and Federica Drogo.<\/b><\/p><p><b>Production Company BlowUpFilm, directed by the French director Carole Denis with music from Quiet Please.<\/b><\/p><p><b>Agency: Armando Testa<\/b><\/p><p><b>Creative Direction: Michele Mariani, Federico Bonenti and Andrea Lantelme.<\/b><\/p><p><b>Team account: Benedetta Buzzoni and Federica Drogo<\/b><\/p><p><b>Production Company: BlowUpFilm<\/b><\/p><p><b>Director: Carole Denis<\/b><\/p><p><b>Music: Quiet Please!<\/b><\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n    <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/289977-Omsa_1-f16168-original-1536855118.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/289977-Omsa_1-f16168-original-1536855118.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/289977-Omsa_1-f16168-original-1536855118.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/NjKz8LNEdR4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>An elegant, witty, self-assured woman. A stroll though an amazing city. A ray of sunshine. A bunch of kids enjoying a laugh. A kid playing. A gust of wind.<br \/>\nThe new Omsa commercial created by Armando Testa contains all the ingredients of a fresco of a modern Italy.<\/p>\n","protected":false},"author":2,"featured_media":716,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OMSA SEDUCES WITH ARMANDO TESTA - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/omsa-seduces-with-armando-testa\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"OMSA SEDUCES WITH ARMANDO TESTA - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"An elegant, witty, self-assured woman. 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