{"id":1984,"date":"2018-05-02T13:00:00","date_gmt":"2018-05-02T11:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2018\/05\/02\/with-infasil-the-more-you-sweat-the-fresher-you-feel-the-new-ad-by-armando-testa-proves-it\/"},"modified":"2019-03-14T12:37:14","modified_gmt":"2019-03-14T11:37:14","slug":"with-infasil-the-more-you-sweat-the-fresher-you-feel-the-new-ad-by-armando-testa-proves-it","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/with-infasil-the-more-you-sweat-the-fresher-you-feel-the-new-ad-by-armando-testa-proves-it\/","title":{"rendered":"WITH INFASIL THE MORE YOU SWEAT THE FRESHER YOU FEEL: THE NEW AD BY ARMANDO TESTA PROVES IT"},"content":{"rendered":"  <p>The more you sweat, the fresher you feel! The new Infasil communication created by the Armando Testa agency demonstrates live the incredible effectiveness of the innovative Molecule 2C contained in the Infasil 2C deodorant.<\/p><p>We see some people in sports gear in the modern and technologically advanced Infasil lab; they are running on innovative treadmills equipped with an elegant sophisticated system to monitor freshness. An Infasil researcher demonstrates in a simple, friendly, yet at the same time authoritative way, the clinical test that proves why with   Infasil 2C \u201cthe more you sweat, the fresher you feel\u201d. After a young girl applies the deodorant spray to her underarms, the researcher uses a crystal monitor panel on the treadmill to highlight that the more the girl sweats, the more the freshness increases as times passes. She also demonstrates that if you start sweating again, Infasil 2C starts working again, and your freshness goes up.<\/p><p> \u201cThe more you sweat, the fresher you feel\u201d is not only demonstrated, it is confirmed by how self-assured the woman feels as she hugs her boyfriend who meets her in the lab at the end of the demonstration.<\/p><p>The 40\u201d cut of the ad is on air in cinemas, with other cuts on TV, the web and Outdoor. <\/p><p>Agency: Armando Testa<\/p><p>Creative Director: Piero Reinerio<\/p><p>Art director: Tina Salvato<\/p><p>Copy: Chiara Demichelis<\/p><p>Production Company: Little Bull<\/p><p>Director: Pierluca De Carl<\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n    <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/279822-Infasil_1-fcfec7-original-1525946695.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/279822-Infasil_1-fcfec7-original-1525946695.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/279822-Infasil_1-fcfec7-original-1525946695.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/q5KJ0CAqcnQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The more you sweat, the fresher you feel! The new Infasil communication created by the Armando Testa agency demonstrates live the incredible effectiveness of the innovative Molecule 2C contained in the Infasil 2C deodorant.<\/p>\n","protected":false},"author":2,"featured_media":803,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WITH INFASIL THE MORE YOU SWEAT THE FRESHER YOU FEEL: THE NEW AD BY ARMANDO TESTA PROVES IT - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/with-infasil-the-more-you-sweat-the-fresher-you-feel-the-new-ad-by-armando-testa-proves-it\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"WITH INFASIL THE MORE YOU SWEAT THE FRESHER YOU FEEL: THE NEW AD BY ARMANDO TESTA PROVES IT - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"The more you sweat, the fresher you feel! The new Infasil communication created by the Armando Testa agency demonstrates live the incredible effectiveness of the innovative Molecule 2C contained in the Infasil 2C deodorant.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/03\/279823-Infasil_2-ed441e-original-1525946701.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Vincenzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/with-infasil-the-more-you-sweat-the-fresher-you-feel-the-new-ad-by-armando-testa-proves-it\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/en\/with-infasil-the-more-you-sweat-the-fresher-you-feel-the-new-ad-by-armando-testa-proves-it\/\",\"name\":\"WITH INFASIL THE MORE YOU SWEAT THE FRESHER YOU FEEL: THE NEW AD BY ARMANDO TESTA PROVES IT - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2018-05-02T11:00:00+00:00\",\"dateModified\":\"2019-03-14T11:37:14+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/with-infasil-the-more-you-sweat-the-fresher-you-feel-the-new-ad-by-armando-testa-proves-it\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/en\/with-infasil-the-more-you-sweat-the-fresher-you-feel-the-new-ad-by-armando-testa-proves-it\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/with-infasil-the-more-you-sweat-the-fresher-you-feel-the-new-ad-by-armando-testa-proves-it\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WITH INFASIL THE MORE YOU SWEAT THE FRESHER YOU FEEL: THE NEW AD BY ARMANDO TESTA PROVES IT\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\",\"name\":\"Andrea Vincenzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g\",\"caption\":\"Andrea Vincenzi\"},\"sameAs\":[\"https:\/\/twitter.com\/ArmandoTestaSpA\"],\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/avincenzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WITH INFASIL THE MORE YOU SWEAT THE FRESHER YOU FEEL: THE NEW AD BY ARMANDO TESTA PROVES IT - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/with-infasil-the-more-you-sweat-the-fresher-you-feel-the-new-ad-by-armando-testa-proves-it\/","twitter_card":"summary_large_image","twitter_title":"WITH INFASIL THE MORE YOU SWEAT THE FRESHER YOU FEEL: THE NEW AD BY ARMANDO TESTA PROVES IT - AT News Room","twitter_description":"The more you sweat, the fresher you feel! 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