2018 sees the return of Telegatto, the historical awards from \u201cTv Sorrisi e Canzoni\u201d<\/i> which all showbiz stars love. The brand from the Mondadori Group has chosen Armando Testa for this event. <\/p>\n
Jacopo Morini and his new team dedicated to special operations and branded content has been entrusted with the creative direction. <\/p>\n
JM: \u201cWe accepted this challenge with enthusiasm because we\u2019ll have the chance to relaunch an award which has excited whole generations of TV viewers, and now it will take them to a new dimension, unknown 10 years ago. What\u2019s unique about this event is that the jury is entirely made up of readers of \u201cTv Sorrisi e Canzoni\u201d.<\/i> Today we can create a digital eco-system which allows us to increase the jury exponentially thanks to social media. We plan to create special contents to accompany us right up until the date of the event, involving a younger target too.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
2018 sees the return of Telegatto, the historical awards from \u201cTv Sorrisi e Canzoni\u201d which all showbiz stars love. The brand from the Mondadori Group has chosen Armando Testa for this event.<\/p>\n","protected":false},"author":2,"featured_media":815,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"\n