{"id":1991,"date":"2018-02-22T14:00:00","date_gmt":"2018-02-22T13:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2018\/02\/22\/your-skin-is-precious-thats-how-armando-testa-is-advertising-the-derma-cosmetics-bionike-defence-line-on-tv-and-in-the-press\/"},"modified":"2019-03-14T12:37:23","modified_gmt":"2019-03-14T11:37:23","slug":"your-skin-is-precious-thats-how-armando-testa-is-advertising-the-derma-cosmetics-bionike-defence-line-on-tv-and-in-the-press","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/your-skin-is-precious-thats-how-armando-testa-is-advertising-the-derma-cosmetics-bionike-defence-line-on-tv-and-in-the-press\/","title":{"rendered":"YOUR SKIN IS PRECIOUS. THAT\u2019S HOW ARMANDO TESTA IS ADVERTISING THE DERMA-COSMETICS BIONIKE DEFENCE LINE ON TV AND IN THE PRESS."},"content":{"rendered":" <p>The association continues between the Armando Testa Group and Sodalis, the biggest Italian group in the beauty and personal care market.<\/p><p>The Milan branch of the agency has created a new A-T-L campaign for the derma-cosmetics BioNike Defence product line, a brand recently acquired by the Group based in Lodi. <\/p><p>The communication revolves around a metaphor, that is refined but at the same time surprising and also full of impact. . Along with the claim \u201cLa tua pelle \u00e8 preziosa\u201d <i>(Your<\/i> skin <i>is precious),<\/i> we see a woman with beautiful delicate porcelain-like skin who communicates to everyone just how important it is to protect the natural sensitivity of your skin.<\/p><p>The campaign is running with a twenty second ad on TV, on general and satellite channels, as well as in main women\u2019s magazines.<\/p><p>CREDITS:<\/p><p>Agency: Armando Testa<\/p><p>Creative Direction: Erik Ravelo<\/p><p>Art Director: Sebastien Sardet<\/p><p>Copywriter: Andrea Dell\u2019Osa<\/p><p>Client Service Director: Tiziana Perotti<\/p><p>Account Supervisor: Giovanna Pinna<\/p><p>Account Assistant: Lidia Fiorelli<\/p><p>Production Company: Albatros Film&amp;Video<\/p><p>PostProduction: Band<\/p><p>Direction: Chiara Feriani and Roberto D\u2019Ippolito <\/p><p>Director of Photography: Giacomo Frittelli <\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n  <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/273468-01-930393-original-1519653206.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/273468-01-930393-original-1519653206.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/273468-01-930393-original-1519653206.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/273466-03-816354-original-1519653206.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/273466-03-816354-original-1519653206.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/273466-03-816354-original-1519653206.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/FR30LcSmqi4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The association continues between the Armando Testa Group and Sodalis, the biggest Italian group in the beauty and personal care market.<\/p>\n","protected":false},"author":2,"featured_media":817,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YOUR SKIN IS PRECIOUS. 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