An important and evocative recording studio in Milan \u201cOfficine Meccaniche\u201d, becomes the setting for the video to launch Baci Perugina\u2019s Valentine\u2019s Day<\/b> (https:\/\/www.facebook.com\/BaciPeruginaIT\/videos\/10156103962046202\/). <\/p>\n
This is a place that both Emma<\/b> and her fans know very well because it\u2019s where her new single L\u2019Isola\u201d, <\/b>was created. This is now the sound track which runs through all the 2018 edition of Baci Perugina\u2019s Autografi d\u2019Amore. <\/b><\/p>\n
In the video we see the artist getting ready to record her latest success, then she comes across a Bacio Perugina lying on a music stand.<\/b> Next to it there is a message saying: \u201cseguimi\u201d (follow me) and that\u2019s how her \u201ccaccia al Bacio\u201d (Chasing Kisses) <\/i><\/b>begins. It leads Emma Marrone to roam around among the musical instruments and artistic mementoes which have shaped the history of Italian music, then she finally comes upon a super sweet treasure which would make any lovers mouth water. <\/b> <\/p>\n
The video is online from today on Baci Perugina and Emma Marrone\u2019s Facebook pages<\/b>. It forms part of a wider project of integrated campaign, developed by the Armando Testa agency<\/b> with creative direction from Jacopo Morini.<\/b> The creativity involves all media: product packs, video for the web, TV ads and radio. <\/b><\/p>\n
What\u2019s more from 22 January until 25 February.it also possible to take part in the contest \u201cAutografi d\u2019amore di Emma\u201d to win an exclusive encounter with the singer.<\/b> Just buy at least one box of Baci Perugina, all you have to do is register or use the form with details of your receipt to login on the site www.baciperugina.it, and discover immediately if you have won. There will be 5 lucky winners<\/b> along with a friend. <\/p>\n
The Facebook and Instagram editorial planning was managed by the creative agency YAM112003. <\/b>Communication agency Found! Story Engagement Factory<\/b>, for the press office and PR activities.<\/p>\n
Credits<\/p>\n
Agency: Armando Testa<\/p>\n
Client Service: Tiziana Perotti, Laura Alberti<\/p>\n
Creative Director: Jacopo Morini<\/p>\n
Copywriter: Andrea Dell\u2019Osa<\/p>\n
Art director: Alberto Agabio<\/p>\n
PR Agency: Found!<\/p>\n
Digital Agency: YAM112003<\/p>\n
Artistic and Editorial Direction: Universal Music Group<\/p>\n
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