{"id":1999,"date":"2017-12-14T14:00:00","date_gmt":"2017-12-14T13:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2017\/12\/14\/intesta-and-the-rebranding-of-agrati-the-future-of-a-fastening-system-while-not-forgetting-the-past\/"},"modified":"2019-03-14T12:37:28","modified_gmt":"2019-03-14T11:37:28","slug":"intesta-and-the-rebranding-of-agrati-the-future-of-a-fastening-system-while-not-forgetting-the-past","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/intesta-and-the-rebranding-of-agrati-the-future-of-a-fastening-system-while-not-forgetting-the-past\/","title":{"rendered":"INTESTA AND THE REBRANDING OF AGRATI: THE FUTURE OF A FASTENING SYSTEM WHILE NOT FORGETTING THE PAST."},"content":{"rendered":"\n<p>Agrati, based in Veduggio con Colzano, is an international leader in fastening systems and automotive and they have decided to update their visual identity. The entire rebranding project was entrusted to the inTesta agency which specialises in graphic design and packaging. <\/p>\n<p>The company and the Armando Testa Group have known each other for some time, and the Agrati logo was actually redesigned by Armando Testa himself in the\u201980s. The historical \u201cbolt\u201d is featured in the new logo too, showing a natural continuation. The bolt stands as a guarantee of quality and historical importance, and this time it is used in a stylised version, surrounded by a huge sized letter \u201cA\u201d, representing the initial of Agrati and conveying a strong sense of being upright and with drive. <\/p>\n<p>The red colour of the new identity is a choice which shows a \u201cbreak\u201d and it was inspired by the automotive sector, the main reference market for the company.<\/p>\n<p>The logo was created in this way to combine the need to represent the company\u2019s ties with tradition and at the same time their on-gong attention to the future and technological renovation. Everything is complemented by Agrati\u2019s new payoff: <i>World Fastener Solutions<\/i>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agrati, based in Veduggio con Colzano, is an international leader in fastening systems and automotive and they have decided to update their visual identity. The entire rebranding project was entrusted to the inTesta agency which specialises in graphic design and packaging. <\/p>\n<p>The company and the Armando Testa Group have known each other for some time, and the Agrati logo was actually redesigned by Armando Testa himself in the\u201980s. The historical \u201cbolt\u201d is featured in the new logo too, showing a natural continuation. The bolt stands as a guarantee of quality and historical importance, and this time it is used in a stylised version, surrounded by a huge sized letter \u201cA\u201d, representing the initial of Agrati and conveying a strong sense of being upright and with drive. <\/p>\n<p>The red colour of the new identity is a choice which shows a \u201cbreak\u201d and it was inspired by the automotive sector, the main reference market for the company.<br \/>\nThe logo was created in this way to combine the need to represent the company\u2019s ties with tradition and at the same time their on-gong attention to the future and technological renovation. Everything is complemented by Agrati\u2019s new payoff: World Fastener Solutions.<\/p>\n","protected":false},"author":2,"featured_media":835,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>INTESTA AND THE REBRANDING OF AGRATI: THE FUTURE OF A FASTENING SYSTEM WHILE NOT FORGETTING THE PAST. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/intesta-and-the-rebranding-of-agrati-the-future-of-a-fastening-system-while-not-forgetting-the-past\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"INTESTA AND THE REBRANDING OF AGRATI: THE FUTURE OF A FASTENING SYSTEM WHILE NOT FORGETTING THE PAST. - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Agrati, based in Veduggio con Colzano, is an international leader in fastening systems and automotive and they have decided to update their visual identity. The entire rebranding project was entrusted to the inTesta agency which specialises in graphic design and packaging.  The company and the Armando Testa Group have known each other for some time, and the Agrati logo was actually redesigned by Armando Testa himself in the\u201980s. The historical \u201cbolt\u201d is featured in the new logo too, showing a natural continuation. The bolt stands as a guarantee of quality and historical importance, and this time it is used in a stylised version, surrounded by a huge sized letter \u201cA\u201d, representing the initial of Agrati and conveying a strong sense of being upright and with drive.  The red colour of the new identity is a choice which shows a \u201cbreak\u201d and it was inspired by the automotive sector, the main reference market for the company. The logo was created in this way to combine the need to represent the company\u2019s ties with tradition and at the same time their on-gong attention to the future and technological renovation. 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