{"id":2000,"date":"2017-12-04T14:00:00","date_gmt":"2017-12-04T13:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2017\/12\/04\/lavazza-and-armando-testa-celebrate-the-latest-episode-in-the-star-wars-saga-with-the-special-jolie-plus\/"},"modified":"2019-03-14T12:37:29","modified_gmt":"2019-03-14T11:37:29","slug":"lavazza-and-armando-testa-celebrate-the-latest-episode-in-the-star-wars-saga-with-the-special-jolie-plus","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/lavazza-and-armando-testa-celebrate-the-latest-episode-in-the-star-wars-saga-with-the-special-jolie-plus\/","title":{"rendered":"LAVAZZA AND ARMANDO TESTA CELEBRATE THE LATEST EPISODE IN THE STAR WARS SAGA WITH THE SPECIAL JOLIE PLUS"},"content":{"rendered":"  <p>While the new Star wars episode \u201c<b><i>The Last Jedi<\/i><\/b> \u201c arrives in cinemas on December 13th, audiences will be preparing to move to the &#8220;dark side&#8221;: that of Jolie Plus Special Edition, available only from <u>Lavazza.it<\/u> in a limited edition of the A modo Mio espresso system, created by Lavazza to celebrate the new film of one of the most beloved cinematographic sagas of all time.    <\/p><p>Indeed a whole multimedia communication project, involving cinema, the web and large size outdoor stars off in December. The 30 &#8221; and 15&#8243; spots created by the Armando Testa agency, Production Company Dadomani Studio, play imaginatively and with a touch of irony with the atmosphere of the Star Wars saga, to invite fans to discover this most special of the Jolie Plus.  To the rhythm of the unmistakable &#8220;The Imperial March&#8221;, an army of white coffee cups moves in unison, like the imperial &#8220;Storm Troopers&#8221;, accompanying the Black Cup in a parade until the grand finale. The same communication is developed for large sized billboards. <\/p><p><i>Star Wars: The Last Jeditm \u00a92017 &amp; TM Lucasfilm<\/i><\/p><p>CREDITS<\/p><p>Agency Armando Testa<\/p><p>Executive Creative Director Michele Mariani<\/p><p>Art director Dario D\u2019angelo<\/p><p>Copywriter Daniele Bona<\/p><p>Music John William \u201cThe Imperial March\u201d<\/p><p>Production Company, direction and postproduction Dadomani Studio<\/p><p>Billboard and press photographs LSD<\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/266962-aff_star_wars_mi-ad4f08-original-1512571676.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/266962-aff_star_wars_mi-ad4f08-original-1512571676.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/266962-aff_star_wars_mi-ad4f08-original-1512571676.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/AoUpN1-0xpg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>While the new Star wars episode \u201cThe Last Jedi \u201c arrives in cinemas on December 13th, audiences will be preparing to move to the &#8220;dark side&#8221;: that of Jolie Plus Special Edition, available only from Lavazza.it in a limited edition of the A modo Mio espresso system, created by Lavazza to celebrate the new film of one of the most beloved cinematographic sagas of all time.<\/p>\n","protected":false},"author":2,"featured_media":837,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - 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