{"id":2016,"date":"2017-09-05T13:00:00","date_gmt":"2017-09-05T11:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2017\/09\/05\/cotonella-and-armando-testa-discover-the-sexy-side-of-women\/"},"modified":"2019-03-14T12:37:41","modified_gmt":"2019-03-14T11:37:41","slug":"cotonella-and-armando-testa-discover-the-sexy-side-of-women","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/cotonella-and-armando-testa-discover-the-sexy-side-of-women\/","title":{"rendered":"COTONELLA AND ARMANDO TESTA DISCOVER THE SEXY SIDE OF WOMEN"},"content":{"rendered":"

C<\/strong> for creativity: that Armando Testa Turin <\/strong>has provided for Cotonella – one of Italy\u2019s biggest textile brands – as the company returns to communication. The new advertising campaign, from which the new claim, new positioning and total restyling have come, is now on air. <\/p>

<\/strong><\/p>

Discover your C side<\/strong> is the message addressed to all women: a cross-cutting invitation which speaks to all of them, and is able to accentuate the sunny, fun and naturally sexy side of all women. That desire for freedom that pushes you to feel beautiful and have fun with yourself. <\/p>

The new positioning will be launched on TV, print, and in future outdoor and it will show everyone this new personality: smart, ironic and seductive, far more in line with our times and women today.<\/p>

Agency: Armando Testa Torino<\/p>

Creative Direction: Michela Sartorio and Monica Pirocca<\/p>

Art Director: Irina Gliudza<\/p>

Team account: Benedetta Buzzoni and Federica Dogo<\/p>

Production Company: Blow Up Film <\/p>

Director: Yasmina Solanes <\/p>

Photographic Agency: Carla Pozzi<\/p>

Photographer: Nancy Fina<\/p>

Music: Serena Menarini and Alessandro Branca (Human Touch).<\/p>\r\n\r\n