{"id":2026,"date":"2017-05-30T13:00:00","date_gmt":"2017-05-30T11:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2017\/05\/30\/the-aroma-of-riso-gallo-wins-over-france-with-armando-testa\/"},"modified":"2019-03-14T12:37:50","modified_gmt":"2019-03-14T11:37:50","slug":"the-aroma-of-riso-gallo-wins-over-france-with-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/the-aroma-of-riso-gallo-wins-over-france-with-armando-testa\/","title":{"rendered":"THE AROMA OF RISO GALLO WINS OVER FRANCE, WITH ARMANDO TESTA"},"content":{"rendered":"<p>The flavour of Riso Gallo knows no borders. The company has launched a new communication format created by Armando Testa, which will start off from France.<\/p>    <p>The protagonist of the ad which made its on air debut yesterday 29 May is always the historical Gallo (Cock) of the brand, now renovated and redrawn.<\/p>    <p>The 10\u201d TV ad will launch the new Riso Gallo Aroma in the French market. This is naturally aromatic rice and the ad features our cock undertaking a pleasant aroma therapy session, obviously based on the <i>chicchi ricchi<\/i>. <\/p>    <p>Other subjects are currently being prepared for the campaign which will also run in the Italian market. Art director Andrea Lantelme and copywriters Federico Bonenti and Daniele Bona worked on this project  for Armando Testa, with creative direction from Michele Mariani. Production from Little Bull, Directed and animation by Franco Tassi. <\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n    <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/249037-Risogallo_2-cf1a37-original-1496331904.jpg\">\n <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/249037-Risogallo_2-cf1a37-original-1496331904.jpg\" \n         alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/249037-Risogallo_2-cf1a37-original-1496331904.jpg\" \n       class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/249036-Risogallo_1-15706a-original-1496331904.jpg\">\n <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/249036-Risogallo_1-15706a-original-1496331904.jpg\" \n         alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/249036-Risogallo_1-15706a-original-1496331904.jpg\" \n       class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/86sB7Wr-Vak?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The flavour of Riso Gallo knows no borders. The company has launched a new communication format created by Armando Testa, which will start off from France.<\/p>\n","protected":false},"author":2,"featured_media":909,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>THE AROMA OF RISO GALLO WINS OVER FRANCE, WITH ARMANDO TESTA - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/the-aroma-of-riso-gallo-wins-over-france-with-armando-testa\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"THE AROMA OF RISO GALLO WINS OVER FRANCE, WITH ARMANDO TESTA - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"The flavour of Riso Gallo knows no borders. The company has launched a new communication format created by Armando Testa, which will start off from France.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/03\/249036-Risogallo_1-15706a-original-1496331904.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Vincenzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/the-aroma-of-riso-gallo-wins-over-france-with-armando-testa\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/en\/the-aroma-of-riso-gallo-wins-over-france-with-armando-testa\/\",\"name\":\"THE AROMA OF RISO GALLO WINS OVER FRANCE, WITH ARMANDO TESTA - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2017-05-30T11:00:00+00:00\",\"dateModified\":\"2019-03-14T11:37:50+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/the-aroma-of-riso-gallo-wins-over-france-with-armando-testa\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/en\/the-aroma-of-riso-gallo-wins-over-france-with-armando-testa\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/the-aroma-of-riso-gallo-wins-over-france-with-armando-testa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"THE AROMA OF RISO GALLO WINS OVER FRANCE, WITH ARMANDO TESTA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\",\"name\":\"Andrea Vincenzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g\",\"caption\":\"Andrea Vincenzi\"},\"sameAs\":[\"https:\/\/twitter.com\/ArmandoTestaSpA\"],\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/avincenzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"THE AROMA OF RISO GALLO WINS OVER FRANCE, WITH ARMANDO TESTA - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/the-aroma-of-riso-gallo-wins-over-france-with-armando-testa\/","twitter_card":"summary_large_image","twitter_title":"THE AROMA OF RISO GALLO WINS OVER FRANCE, WITH ARMANDO TESTA - AT News Room","twitter_description":"The flavour of Riso Gallo knows no borders. 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