{"id":2028,"date":"2017-05-24T13:00:00","date_gmt":"2017-05-24T11:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2017\/05\/24\/armando-testa-stands-shoulder-to-shoulder-with-the-grigioni-foundation-in-a-cure-for-parkinsons-disease\/"},"modified":"2019-03-14T12:37:53","modified_gmt":"2019-03-14T11:37:53","slug":"armando-testa-stands-shoulder-to-shoulder-with-the-grigioni-foundation-in-a-cure-for-parkinsons-disease","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/armando-testa-stands-shoulder-to-shoulder-with-the-grigioni-foundation-in-a-cure-for-parkinsons-disease\/","title":{"rendered":"ARMANDO TESTA STANDS SHOULDER-TO-SHOULDER WITH THE GRIGIONI FOUNDATION IN A CURE FOR PARKINSON\u2019S DISEASE"},"content":{"rendered":"<p>\u201cImagine if your body became your enemy\u201d. With this provocation the Armando Testa campaign aims to focus public attention on Parkinson\u2019s disease: in Italy alone around 8000 new cases are recorded every year.<\/p>    <p>The Fondazione Grigioni for Parkinson\u2019s disease is based in Milan and since 1993 it has been in the front line searching for a cure, doing research and offering family support for those affected by this disease. This non-profit campaign from Armando Testa is making an appeal to continue to support its numerous activities by making a 5X1000 donation.<\/p>    <p>The creative idea, developed in two subjects for magazines and dailies, outdoor and soon also on TV emphasises how unexpected Parkinson\u2019s can be, that it can strike anyone indiscriminately, at any time and in different forms.<\/p>  <p>The metaphor of a mirror is used in the ads to describe this real rebellion from your body.<\/p>    <p>With executive creative direction from Michele Mariani, Creative Director and Art Director Andrea Lantelme and Vice Creative Director and copywriter Federico Bonenti worked on this project. Client Service Emanuele Cicogna Mozzoni. <\/p>  <p>Photography by Andrea Melcangi, with post-production from Michelangelo Rossino. The ad was produced by The Family, directed by Stefano Quaglia.  <br \/><\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/248786-parkinson1-6be8d0-original-1496160306.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/248786-parkinson1-6be8d0-original-1496160306.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/248786-parkinson1-6be8d0-original-1496160306.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/248785-parkinson2-323c2b-original-1496160305.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/248785-parkinson2-323c2b-original-1496160305.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/248785-parkinson2-323c2b-original-1496160305.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>\u201cImagine if your body became your enemy\u201d. With this provocation the Armando Testa campaign aims to focus public attention on Parkinson\u2019s disease: in Italy alone around 8000 new cases are recorded every year.<\/p>\n","protected":false},"author":2,"featured_media":914,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ARMANDO TESTA STANDS SHOULDER-TO-SHOULDER WITH THE GRIGIONI FOUNDATION IN A CURE FOR PARKINSON\u2019S DISEASE - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/armando-testa-stands-shoulder-to-shoulder-with-the-grigioni-foundation-in-a-cure-for-parkinsons-disease\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"ARMANDO TESTA STANDS SHOULDER-TO-SHOULDER WITH THE GRIGIONI FOUNDATION IN A CURE FOR PARKINSON\u2019S DISEASE - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"\u201cImagine if your body became your enemy\u201d. With this provocation the Armando Testa campaign aims to focus public attention on Parkinson\u2019s disease: in Italy alone around 8000 new cases are recorded every year.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/03\/248785-parkinson2-323c2b-original-1496160305.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Vincenzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/armando-testa-stands-shoulder-to-shoulder-with-the-grigioni-foundation-in-a-cure-for-parkinsons-disease\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/en\/armando-testa-stands-shoulder-to-shoulder-with-the-grigioni-foundation-in-a-cure-for-parkinsons-disease\/\",\"name\":\"ARMANDO TESTA STANDS SHOULDER-TO-SHOULDER WITH THE GRIGIONI FOUNDATION IN A CURE FOR PARKINSON\u2019S DISEASE - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2017-05-24T11:00:00+00:00\",\"dateModified\":\"2019-03-14T11:37:53+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/armando-testa-stands-shoulder-to-shoulder-with-the-grigioni-foundation-in-a-cure-for-parkinsons-disease\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/en\/armando-testa-stands-shoulder-to-shoulder-with-the-grigioni-foundation-in-a-cure-for-parkinsons-disease\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/armando-testa-stands-shoulder-to-shoulder-with-the-grigioni-foundation-in-a-cure-for-parkinsons-disease\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ARMANDO TESTA STANDS SHOULDER-TO-SHOULDER WITH THE GRIGIONI FOUNDATION IN A CURE FOR PARKINSON\u2019S DISEASE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\",\"name\":\"Andrea Vincenzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g\",\"caption\":\"Andrea Vincenzi\"},\"sameAs\":[\"https:\/\/twitter.com\/ArmandoTestaSpA\"],\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/avincenzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ARMANDO TESTA STANDS SHOULDER-TO-SHOULDER WITH THE GRIGIONI FOUNDATION IN A CURE FOR PARKINSON\u2019S DISEASE - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/armando-testa-stands-shoulder-to-shoulder-with-the-grigioni-foundation-in-a-cure-for-parkinsons-disease\/","twitter_card":"summary_large_image","twitter_title":"ARMANDO TESTA STANDS SHOULDER-TO-SHOULDER WITH THE GRIGIONI FOUNDATION IN A CURE FOR PARKINSON\u2019S DISEASE - AT News Room","twitter_description":"\u201cImagine if your body became your enemy\u201d. 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