{"id":2030,"date":"2017-05-12T13:00:00","date_gmt":"2017-05-12T11:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2017\/05\/12\/e-ora-di-togliersi-la-pelliccia-its-time-to-get-rid-of-your-fur-coat-thats-how-armando-testa-is-publicising-strep-hair-removal-strips\/"},"modified":"2019-03-14T12:37:55","modified_gmt":"2019-03-14T11:37:55","slug":"e-ora-di-togliersi-la-pelliccia-its-time-to-get-rid-of-your-fur-coat-thats-how-armando-testa-is-publicising-strep-hair-removal-strips","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/e-ora-di-togliersi-la-pelliccia-its-time-to-get-rid-of-your-fur-coat-thats-how-armando-testa-is-publicising-strep-hair-removal-strips\/","title":{"rendered":"\u201c\u00c8 ORA DI TOGLIERSI LA PELLICCIA\u201d.  (\u201cIT&#8217;S TIME TO GET RID OF YOUR FUR COAT\u201d) THAT&#8217;S HOW ARMANDO TESTA IS PUBLICISING STREP HAIR REMOVAL STRIPS."},"content":{"rendered":"<p>The new campaign for Strep hair removal strips will feature in main female magazines until 3rd August. The brand is part of the Sodalis group \u2013 the biggest Italian group in the Beauty &amp; Personal Care market.<\/p>    <p>A new creative \u201cpiece\u201d  is added to the more extensive plan that the Milan branch of the Armando Testa agency is developing with the Lodi based company to renew the communication of some of their most important and famous brands.<\/p>    <p>A powerful, unusual metaphor was chosen to explain to women how effective Strep is and to show its surprising results.  \u201cA female Panda just finished hibernation with a vain look is ready to show off her incomparable legs\u201d. <\/p>    <p>An unexpected way to describe the beauty and femininity of a hair-free leg. A story told with irony and lightness.<\/p>    <p>But above all,  an invitation to all women to start off the sunny season with Strep celebrating spring with impeccably feminine, smooth, sleek legs.<\/p>    <p>CREDITS:<\/p>    <p>Agency: Armando Testa<\/p>  <p>Creative Director: Erik Ravelo<\/p>  <p>Art Director: Ilaria Accornero<\/p>  <p>Copywriter: Andrea Dell\u2019Osa<\/p>  <p>Client Service Director: Tiziana Perotti<\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n    <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/247580-Strep%20Panda-add9ac-original-1495032627.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/247580-Strep%20Panda-add9ac-original-1495032627.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/247580-Strep%20Panda-add9ac-original-1495032627.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>The new campaign for Strep hair removal strips will feature in main female magazines until 3rd August. The brand is part of the Sodalis group \u2013 the biggest Italian group in the Beauty &#038; Personal Care market.<\/p>\n","protected":false},"author":2,"featured_media":918,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201c\u00c8 ORA DI TOGLIERSI LA PELLICCIA\u201d. (\u201cIT&#039;S TIME TO GET RID OF YOUR FUR COAT\u201d) THAT&#039;S HOW ARMANDO TESTA IS PUBLICISING STREP HAIR REMOVAL STRIPS. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/e-ora-di-togliersi-la-pelliccia-its-time-to-get-rid-of-your-fur-coat-thats-how-armando-testa-is-publicising-strep-hair-removal-strips\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"\u201c\u00c8 ORA DI TOGLIERSI LA PELLICCIA\u201d. (\u201cIT&#039;S TIME TO GET RID OF YOUR FUR COAT\u201d) THAT&#039;S HOW ARMANDO TESTA IS PUBLICISING STREP HAIR REMOVAL STRIPS. - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"The new campaign for Strep hair removal strips will feature in main female magazines until 3rd August. The brand is part of the Sodalis group \u2013 the biggest Italian group in the Beauty &amp; Personal Care market.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/03\/247580-Strep-Panda-add9ac-original-1495032627.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Vincenzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/e-ora-di-togliersi-la-pelliccia-its-time-to-get-rid-of-your-fur-coat-thats-how-armando-testa-is-publicising-strep-hair-removal-strips\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/en\/e-ora-di-togliersi-la-pelliccia-its-time-to-get-rid-of-your-fur-coat-thats-how-armando-testa-is-publicising-strep-hair-removal-strips\/\",\"name\":\"\u201c\u00c8 ORA DI TOGLIERSI LA PELLICCIA\u201d. 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