{"id":2032,"date":"2017-05-08T13:00:00","date_gmt":"2017-05-08T11:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2017\/05\/08\/accendi-la-tua-vidalita-switch-on-your-vidalita-thats-how-armando-testa-brings-vidals-bodywash-line-back-to-tv\/"},"modified":"2019-03-14T12:37:56","modified_gmt":"2019-03-14T11:37:56","slug":"accendi-la-tua-vidalita-switch-on-your-vidalita-thats-how-armando-testa-brings-vidals-bodywash-line-back-to-tv","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/accendi-la-tua-vidalita-switch-on-your-vidalita-thats-how-armando-testa-brings-vidals-bodywash-line-back-to-tv\/","title":{"rendered":"\u201cACCENDI LA TUA VIDALIT\u00c0\u201d. (SWITCH ON YOUR VIDALITA\u2019) THAT\u2019S HOW ARMANDO TESTA BRINGS VIDAL\u2019S BODYWASH LINE BACK TO TV."},"content":{"rendered":"<p><strong>\u201cACCENDI LA TUA VIDALIT\u00c0\u201d. <i>(SWITCH ON YOUR VIDALITA\u2019)<\/i> THAT\u2019S HOW ARMANDO TESTA BRINGS VIDAL\u2019S BODYWASH LINE BACK TO TV.<\/strong><\/p>    <p>The new communication campaign for the Vital brand of bodywashes, created by the Milan branch of the Armando Testa agency, is now on air. <\/p>    <p>Vidal is one of the most important brands in the Sodalis group \u2013 the biggest Italian group in the Beauty &amp; Personal Care market. The ad addresses the public with a desire to enjoy yourself in a surprising way.A new claim: \u201cAccendi la tua Vidalit\u00e0\u201d,  <i>(Switch on your Vidalit\u00e0)<\/i> sums up the brand identity perfectly, making it distinctive and engaging.<\/p>    <p>Italian families are invited to enjoy a blast of energy with the new intense  and revitalising perfumes and the brand\u2019s new captivating and unexpected personality.<\/p>    <p>Mum, dad and daughter are indeed the actual stars of the ad, the fragrance of the bubble bath has made them tipsy, able to \u201c<i>switch on their vidalit\u00e0\u201d<\/i> and so launch themselves unexpectedly into an ballet of \u201csynchronised swimming\u201d while in their own bath tub with joyful sprays and splashes of foam.<\/p>    <p> It\u2019s \u201cBritish style\u201d irony just like the director and it wins over all Italian families.<\/p>    <p>The campaign has been on air since 7th May and will run until 1st June on the main television channels and from June to August it will feature in key magazines, as well as web and social channels.<\/p>    <p>The ad was produced by Brand Cross and directed by Barney Cokeliss. <\/p><p>CREDITS:<\/p>    <p>Agency: Armando Testa<\/p>    <p>Creative Director: Erik Ravelo<\/p>    <p>Copywriter: Andrea Dell\u2019Osa<\/p>    <p>Art Director: Ilaria Accornero<\/p>    <p>Production Company: Brand-Cross<\/p>    <p>Director: Barney Cokeliss<\/p>    <p>Photography: Renato Alfarano<\/p>    <p>Set design: Systa Bj\u00f6rnsd\u00f3ttir<\/p>    <p>Editor: Danilo Torchia<\/p>    <p>Post Production and Special Effects: XLR8<\/p>    <p>Music: Philip Abussi rearrangement of Swan Lake<\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/246943-Vidal1-58014e-original-1494434558.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/246943-Vidal1-58014e-original-1494434558.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/246943-Vidal1-58014e-original-1494434558.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/246942-Vidal2-bd3af1-original-1494434557.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/246942-Vidal2-bd3af1-original-1494434557.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/246942-Vidal2-bd3af1-original-1494434557.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/246941-Vidal3-3a42f3-original-1494434557.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/246941-Vidal3-3a42f3-original-1494434557.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/246941-Vidal3-3a42f3-original-1494434557.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/246940-Vidal4-5e61ae-original-1494434261.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/246940-Vidal4-5e61ae-original-1494434261.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/246940-Vidal4-5e61ae-original-1494434261.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/DQqlO4cpWAE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The new communication campaign for the Vital brand of bodywashes, created by the Milan branch of the Armando Testa agency, is now on air.<\/p>\n","protected":false},"author":2,"featured_media":922,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cACCENDI LA TUA VIDALIT\u00c0\u201d. 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