{"id":2033,"date":"2017-05-08T10:00:00","date_gmt":"2017-05-08T08:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2017\/05\/08\/alfa-romeo-giulietta-veloce-edition\/"},"modified":"2019-03-14T12:37:57","modified_gmt":"2019-03-14T11:37:57","slug":"alfa-romeo-giulietta-veloce-edition","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/alfa-romeo-giulietta-veloce-edition\/","title":{"rendered":"ALFA ROMEO GIULIETTA – VELOCE EDITION"},"content":{"rendered":"

Alfa Romeo Giulietta is getting a revamp with new sporty look trim.<\/p>

Total black look with carbon inserts for the interior and sporty fit and trim for the exterior.<\/p>

This is the Veloce edition of the Giulietta Super. Two historical names for the Alfa Romeo brand come together today in one unique model, to emphasise the liine and contents. <\/p>

Two TV subjects were created by the Armando Testa agency<\/strong>, one dedicated to men and the other to women. They focus on the sporty attitude of both. As they are getting ready for a drive they choose clothes and accessories which remind us of the appearance of the car because of their similarities.<\/p>

Giulietta is instinct. And instinct demands to be driven.<\/p>

Whether by the free sporty spirit of a man, or the gritty and seductive soul of a woman.<\/p>

The dynamic external frames, in the urban setting, remain true to the name of the product: agile and dynamic for truly exciting driving.<\/p>

The ad was shot in Milan, and directed by Danxzen (Daniele Danxzen Zennaro) production was fine-tuned by Oltre Fargo.<\/p>

The creativity was developed by Armando Testa with creative Direction fromRaffaele Balducci, Art Director Davide Cortese, copywriter Elisa Infante.<\/p>

The campaign has been on air on TV and radio since 7th May and will also be developed for digital.<\/p>\r\n\r\n