{"id":2035,"date":"2017-04-27T13:00:00","date_gmt":"2017-04-27T11:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2017\/04\/27\/fater-lines-loves-me\/"},"modified":"2019-03-14T12:37:59","modified_gmt":"2019-03-14T11:37:59","slug":"fater-lines-loves-me","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/fater-lines-loves-me\/","title":{"rendered":"FATER  &#8211;  LINES LOVES ME"},"content":{"rendered":"<p>The LINES LOVES ME campaign is now on air. It continues to support the research into breast cancer carried out by the Fondazione Veronesi and in addition it pays attention to women with prize-winning contests to enhance wellbeing. The ad was created by the Armando Testa agency and it is running on all the main TV and digital channels.<\/p>    <p>Lines shows a scene of collective connivance featuring women in a group hug to present the initiative which allows the Fondazione Veronesi to benefit from the donation of one minute\u2019s worth of research for every pack purchased.<\/p>  <p>The three areas of wellbeing (<i>Physical, Sensorial <\/i>and<i> At the table) <\/i>connected to the prizes which can be won by entering the numerous contests connected to the LINES LOVES ME initiatives are shown in the second part of the film.<\/p>    <p>With creative direction from Piero Reinerio, art director Tina Salvato and copywriter Chiara Demichelis worked on this project. Production company: Little Bull.<\/p>  <p>Planning by Media Italia.<\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n  <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/245872-frame1-fdf7ea-original-1493824578.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/245872-frame1-fdf7ea-original-1493824578.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/245872-frame1-fdf7ea-original-1493824578.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/245871-frame2-e2e16a-original-1493824577.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/245871-frame2-e2e16a-original-1493824577.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/245871-frame2-e2e16a-original-1493824577.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/245870-frame3-521bae-original-1493824577.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/245870-frame3-521bae-original-1493824577.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/245870-frame3-521bae-original-1493824577.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/KPTS8XsYBIs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The LINES LOVES ME campaign is now on air. It continues to support the research into breast cancer carried out by the Fondazione Veronesi and in addition it pays attention to women with prize-winning contests to enhance wellbeing. The ad was created by the Armando Testa agency and it is running on all the main TV and digital channels.<\/p>\n","protected":false},"author":2,"featured_media":932,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FATER - LINES LOVES ME - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/fater-lines-loves-me\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"FATER - LINES LOVES ME - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"The LINES LOVES ME campaign is now on air. 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