{"id":2036,"date":"2017-04-10T13:00:00","date_gmt":"2017-04-10T11:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2017\/04\/10\/armando-testa-takes-a-dive-into-beauty-care-with-the-sodalis-group\/"},"modified":"2019-03-14T12:38:00","modified_gmt":"2019-03-14T11:38:00","slug":"armando-testa-takes-a-dive-into-beauty-care-with-the-sodalis-group","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/armando-testa-takes-a-dive-into-beauty-care-with-the-sodalis-group\/","title":{"rendered":"ARMANDO TESTA TAKES A DIVE INTO BEAUTY CARE WITH THE SODALIS GROUP."},"content":{"rendered":"<p>After a recent pitch, the Milan branch of the Armando Testa agency was awarded the account to relaunch the communication of a number of the most important and famous brands in the <strong>Sodalis group,<\/strong> leader in the <strong>beauty care<\/strong> sector with more than twenty brands. <\/p>    <p>\u201cShiny, scented and \u2026 shaved! What more could we want in Armando Testa?&#8221; comments Nicola Belli member of the Armando Testa board.<\/p>  <p>A wave of wellbeing and beauty in AT for 2017.<\/p>    <p>The company from Lodi and the famous Italian agency will work together to develop the TV and press campaigns for the relaunch of Vidal, the historical line of bath foam, as well as the new press campaign for Strep, another brand in the Sodalis group.<\/p>    <p>But that\u2019s not all. A new TV ad for Biopoint, another iconic brand from this company, is also currently being prepared.<\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n  <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/228976-Belli-5e57e8-original-1478191735.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/228976-Belli-5e57e8-original-1478191735.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/228976-Belli-5e57e8-original-1478191735.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>After a recent pitch, the Milan branch of the Armando Testa agency was awarded the account to relaunch the communication of a number of the most important and famous brands in the Sodalis group, leader in the beauty care sector with more than twenty brands.<\/p>\n","protected":false},"author":2,"featured_media":935,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ARMANDO TESTA TAKES A DIVE INTO BEAUTY CARE WITH THE SODALIS GROUP. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/armando-testa-takes-a-dive-into-beauty-care-with-the-sodalis-group\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"ARMANDO TESTA TAKES A DIVE INTO BEAUTY CARE WITH THE SODALIS GROUP. - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"After a recent pitch, the Milan branch of the Armando Testa agency was awarded the account to relaunch the communication of a number of the most important and famous brands in the Sodalis group, leader in the beauty care sector with more than twenty brands.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/03\/132715-db424141-ab9e-4a08-b477-5cfec9f2c099-img_7132-original-1402417962.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Vincenzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/armando-testa-takes-a-dive-into-beauty-care-with-the-sodalis-group\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/en\/armando-testa-takes-a-dive-into-beauty-care-with-the-sodalis-group\/\",\"name\":\"ARMANDO TESTA TAKES A DIVE INTO BEAUTY CARE WITH THE SODALIS GROUP. - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2017-04-10T11:00:00+00:00\",\"dateModified\":\"2019-03-14T11:38:00+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/armando-testa-takes-a-dive-into-beauty-care-with-the-sodalis-group\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/en\/armando-testa-takes-a-dive-into-beauty-care-with-the-sodalis-group\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/armando-testa-takes-a-dive-into-beauty-care-with-the-sodalis-group\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ARMANDO TESTA TAKES A DIVE INTO BEAUTY CARE WITH THE SODALIS GROUP.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\",\"name\":\"Andrea Vincenzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g\",\"caption\":\"Andrea Vincenzi\"},\"sameAs\":[\"https:\/\/twitter.com\/ArmandoTestaSpA\"],\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/avincenzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ARMANDO TESTA TAKES A DIVE INTO BEAUTY CARE WITH THE SODALIS GROUP. - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/armando-testa-takes-a-dive-into-beauty-care-with-the-sodalis-group\/","twitter_card":"summary_large_image","twitter_title":"ARMANDO TESTA TAKES A DIVE INTO BEAUTY CARE WITH THE SODALIS GROUP. - AT News Room","twitter_description":"After a recent pitch, the Milan branch of the Armando Testa agency was awarded the account to relaunch the communication of a number of the most important and famous brands in the Sodalis group, leader in the beauty care sector with more than twenty brands.","twitter_image":"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/03\/132715-db424141-ab9e-4a08-b477-5cfec9f2c099-img_7132-original-1402417962.jpg","twitter_creator":"@ArmandoTestaSpA","twitter_site":"@ArmandoTestaSpA","twitter_misc":{"Scritto da":"Andrea Vincenzi","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/newsroom.armandotesta.it\/en\/armando-testa-takes-a-dive-into-beauty-care-with-the-sodalis-group\/","url":"https:\/\/newsroom.armandotesta.it\/en\/armando-testa-takes-a-dive-into-beauty-care-with-the-sodalis-group\/","name":"ARMANDO TESTA TAKES A DIVE INTO BEAUTY CARE WITH THE SODALIS GROUP. - AT News Room","isPartOf":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#website"},"datePublished":"2017-04-10T11:00:00+00:00","dateModified":"2019-03-14T11:38:00+00:00","author":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a"},"breadcrumb":{"@id":"https:\/\/newsroom.armandotesta.it\/en\/armando-testa-takes-a-dive-into-beauty-care-with-the-sodalis-group\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsroom.armandotesta.it\/en\/armando-testa-takes-a-dive-into-beauty-care-with-the-sodalis-group\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/newsroom.armandotesta.it\/en\/armando-testa-takes-a-dive-into-beauty-care-with-the-sodalis-group\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newsroom.armandotesta.it\/it\/"},{"@type":"ListItem","position":2,"name":"ARMANDO TESTA TAKES A DIVE INTO BEAUTY CARE WITH THE SODALIS GROUP."}]},{"@type":"WebSite","@id":"https:\/\/newsroom.armandotesta.it\/it\/#website","url":"https:\/\/newsroom.armandotesta.it\/it\/","name":"AT News Room","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a","name":"Andrea Vincenzi","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g","caption":"Andrea Vincenzi"},"sameAs":["https:\/\/twitter.com\/ArmandoTestaSpA"],"url":"https:\/\/newsroom.armandotesta.it\/it\/author\/avincenzi\/"}]}},"_links":{"self":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/2036\/"}],"collection":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/users\/2\/"}],"replies":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/comments\/?post=2036"}],"version-history":[{"count":1,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/2036\/revisions\/"}],"predecessor-version":[{"id":2632,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/2036\/revisions\/2632\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/media\/935\/"}],"wp:attachment":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/media\/?parent=2036"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/tags\/?post=2036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}