{"id":2039,"date":"2017-03-28T13:00:00","date_gmt":"2017-03-28T11:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2017\/03\/28\/the-armando-testa-group-brings-innovation-to-the-stage\/"},"modified":"2019-03-14T12:38:02","modified_gmt":"2019-03-14T11:38:02","slug":"the-armando-testa-group-brings-innovation-to-the-stage","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/the-armando-testa-group-brings-innovation-to-the-stage\/","title":{"rendered":"THE ARMANDO TESTA GROUP BRINGS INNOVATION TO THE STAGE."},"content":{"rendered":"<p>La Scala Academy  and TIM Foundation have joined forces for a project called <i>INNOVAZIONE ON STAGE<\/i>. Its goal is to make the entertainment professions more accessible for everyone and to promote the culture of change and digital innovation. <\/p>  <p><i> <\/i><\/p>  <p><i>INNOVAZIONE ON STAGE<\/i> is an Open Day Tour developed to increase awareness of La Scala Academy and what it offers in terms of training.A touring installation will showcase four courses connected to the world of entertainment. Exploiting the latest immersive technologies (Samsung Gear VR), they will encourage students aged 18 to 25 to get engaged. The <i>INNOVAZIONE ON STAGE<\/i> Tour will stop off in Milan, Turin, Bari and Palermo.<\/p>    <p>Coordination of the executive project was entrusted to the Armando Testa agency, who provided creative, digital and strategic competences, and formed a dedicated work group. The team, with creative direction from Jacopo Morini of Testa Digital Hub, the innovation unit of the Group, managed every step of the project, from concept to communication materials to the installation itself.<\/p>    <p>The aim of the partnership between the TIM Foundation and La Scala Academy  is to encourage integration, communication, economic and social growth. That\u2019s why the project <i>TALENTS ON STAGE <\/i>was also created, a crowdfunding drive developed on the WithYouWeDo platform: for every euro pledged the TIM Foundation will donate the same amount to La Scala Academy, up to a maximum of 200,000 euros. 171 scholarships can be funded from the total of 400,000 euros.<\/p>    <p><strong>Credits<\/strong><\/p>  <p>Jacopo Morini \u2013 Creative Director Testa Digital Hub<\/p>  <p>Antonello Falcone \u2013 Senior Art Director <\/p>  <p>Luca Traina \u2013 Director<\/p>  <p>Gabriele Nolfo \u2013 Senior Project Manager <\/p>  <p>Loredana Ambrogi \u2013 Account Director<\/p>  <p>Chiara Tosto \u2013 Senior Account Executive<\/p>    <p><strong>Technological Partner and support:<\/strong><\/p>  <p>Prodea<\/p>  Curve Studio\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n  <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/241579-Tim_Lascala-82a820-original-1490796031.jpg\">\n <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/241579-Tim_Lascala-82a820-original-1490796031.jpg\" \n         alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/241579-Tim_Lascala-82a820-original-1490796031.jpg\" \n       class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>La Scala Academy  and TIM Foundation have joined forces for a project called INNOVAZIONE ON STAGE. Its goal is to make the entertainment professions more accessible for everyone and to promote the culture of change and digital innovation.<\/p>\n","protected":false},"author":2,"featured_media":941,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>THE ARMANDO TESTA GROUP BRINGS INNOVATION TO THE STAGE. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/the-armando-testa-group-brings-innovation-to-the-stage\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"THE ARMANDO TESTA GROUP BRINGS INNOVATION TO THE STAGE. - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"La Scala Academy and TIM Foundation have joined forces for a project called INNOVAZIONE ON STAGE. 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