![\"\"](\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/241419-12-31834e-original-1490715897.jpg\")
\n <\/a>\n <\/figure>\n <\/li>\n <\/a>\n <\/figure>\n <\/li>\n <\/a>\n <\/figure>\n <\/li><\/ul>\r\n\r\n\nCommunicating something new, with someone new.<\/p>
Armando Testa has added new to the “So good there\u2019s only one\u201d campaign with new subjects and a new arrival in heaven, like all the others, played by Maurizio Crozza, to launch Great Lavazza Classics in A Modo Mio capsules. <\/p>
And since tormenting Saint Peter has become a classic too, that\u2019s what he\u2019ll do too.<\/p>
After the architect you will see something unusual: the irresistible and undisciplined alter ego of the blond cherub angels. Jet black curls, leather jacket, looking like lovable conman: a second class angel who hasn\u2019t got his wings yet and so arrives on the back of his motorbike, shaking up clouds of clouds.<\/p>
When he sees Saint Peter, he will rashly suggest: \u201cSampie, make me one of your coffees, eh, with the moka!\u201d It will be up to Saint Peter, as usual, to show that Lavazza Heaven is much further ahead, and that the Great moka Classics – Qualit\u00e0 Rossa, Qualit\u00e0 Oro and Crema e Gusto \u2013 at long last are also available in capsules today to enjoy “the flavour of the moka, in an espresso\u201d. <\/p>
The first subject \u201cThe arrival\u201d, in 30\u201d and 15\u201d cuts, will introduce the novelty and it debuts on 26th March on TV and the web. But the probationary cherub and the Great Classics will get their engines running for a second subject coming soon. Enjoy a coffee while you are waiting.<\/p>
Agency: Armando Testa<\/p>
Creative Direction: Michela Sartorio and Monica Pirocca<\/p>
Director: Paolo Monico<\/p>
Production Company: Filmmaster Productions<\/p>
Postproduction: Band<\/p>
Music: Paolo Re\/Paolo Jannacci<\/p>\r\n\r\n