{"id":2045,"date":"2017-02-22T14:00:00","date_gmt":"2017-02-22T13:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2017\/02\/22\/when-the-suv-ends-the-stelvio-begins\/"},"modified":"2019-03-14T12:38:07","modified_gmt":"2019-03-14T11:38:07","slug":"when-the-suv-ends-the-stelvio-begins","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/when-the-suv-ends-the-stelvio-begins\/","title":{"rendered":"WHEN THE SUV ENDS, THE STELVIO BEGINS"},"content":{"rendered":"

Stelvio has arrived. Alfa Romeo\u2019s answer to the same old SUV.<\/p>

The high performing and thrilling answer to the dullness of the competitors.<\/p>

Stelvio is a car where balance becomes emotion.<\/p>

Balance between reason and passion, balance between technique and performance.<\/p>

The message of Stelvio addressed to the “same dear old SUV\u201d is based on a comparison between traditional SUVs and the innovative features of the Stelvio. <\/p>

If there\u2019s one word which sums up this difference then it is the word m-o-n-o-t-o-n-y which introduces the final claim \u201cWhen the SUV ends, the Stelvio begins\u201d<\/p>

The spot was inspired by the idea of an American Super Bowl, and was created by the Armando Testa agency.<\/p>

The settings are all Italian locations, culminating in the spectacular curve of the snow-covered Stelvio Pass. The ad has been on air since Sunday 19th<\/sup> February and is planned on the main national networks. Open doors Saturday 25th<\/sup> and Sunday 26th<\/sup> .<\/p>

Stelvio has arrived. You\u2019ll hear people talking about it. The era of the same old SUV is over.<\/p>\r\n\r\n