{"id":2046,"date":"2017-02-08T15:00:00","date_gmt":"2017-02-08T14:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2017\/02\/08\/baci-perugina-on-air-with-a-radio-and-tv-ad-and-the-io-laura-laura-and-me-contest-to-make-your-dreams-of-meeting-laura-pausini-come-true\/"},"modified":"2019-03-14T12:38:08","modified_gmt":"2019-03-14T11:38:08","slug":"baci-perugina-on-air-with-a-radio-and-tv-ad-and-the-io-laura-laura-and-me-contest-to-make-your-dreams-of-meeting-laura-pausini-come-true","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/baci-perugina-on-air-with-a-radio-and-tv-ad-and-the-io-laura-laura-and-me-contest-to-make-your-dreams-of-meeting-laura-pausini-come-true\/","title":{"rendered":"BACI PERUGINA ON AIR WITH A RADIO AND TV AD AND THE \u201cIO & LAURA\u201d (\u201cLAURA AND ME\u201d) CONTEST TO MAKE YOUR DREAMS OF MEETING LAURA PAUSINI COME TRUE"},"content":{"rendered":"

\u201cIo cos\u00ec simile a te \/ un bacio in fronte e dopo sulle labbra \/ la meraviglia di essere simili\u201d<\/i>. \u201cSimili\u201d is the soundtrack for this Valentine\u2019s Day celebration as created by Baci Perugina<\/strong> and entrusted to Laura Pausini<\/strong>, the global icon of Italian music, using her songs to talk about love. \u201cSimili\u201d is the song chosen for Baci Perugina\u2019s Valentine\u2019s Day ad<\/strong> on air on TV from 9th to 13th February<\/strong>. The subject has by now become a classic featuring two lovers exchanging a passionate kiss in the rain to the notes of the song \u201cSimili\u201d which is also the title of the eleventh hit album <\/strong>by the singer from Romagna. <\/p>

Baci Perugina invests in love<\/strong> with a campaign created by the Armando Testa<\/strong> agency, which has supported the brand in all its activities for many years. The campaign features not only TV but also radio<\/strong>, running from 9th to 14th February<\/strong>, and digital<\/strong> with dedicated banners and videos of the ad from 10th to 13th February<\/strong>. Involvement of Spotify<\/strong> was also a must as this is the favourite channel for music lovers.<\/p>

The common thread running through the campaign is the track by Laura Pausini \u201cSimili\u201d, which serves as the soundtrack for all media, and which was the special inspiration for the creative game in the radio communication, where couples who are in love are \u201cso similar\u201d that they complement each other.<\/p>

But the real novelty this year is the Baci Perugina Contest<\/strong> which gives all consumers the chance to win a special encounter <\/strong>with a global icon of Italian music, Laura Pausini,<\/strong> if they participate in an online activity on the site baciperugina.it<\/strong>. \u201cIo & Laura\u201d<\/strong> is a real digital contest getting you to use your romantic talents to complete the opening loving words from Laura Pausini contained in the special notes created for Io e Laura Pausini<\/i><\/strong>. <\/i>Everyone who buys a pack of \u201cAutografi d\u2019Amore<\/strong>\u201d and finds a little Io e Laura Pausini <\/i>note <\/i>can take part<\/strong>, using the site and one of the 10 phrases in the collection <\/strong>and enter the contest<\/strong>. 3 winners <\/strong>will be drawn who can bring a friend along on the trip of their dreams to meet their idol.<\/p>

Baci Perugina<\/strong> has also launched an official hashtag <\/strong>which includes all the goings-on behind the Valentine\u2019s day project, with consumers at the centre. #ioelaura<\/strong> is, at its core, a gesture for two to share<\/strong>, it is passion for your favourite music<\/strong>, it is feeling that you\u2019re part of a project<\/strong>, the love project from Baci Perugina<\/strong> entrusted this year to the international star Laura Pausini<\/strong>, who has made love her winning notion.<\/p>

Credits (Radio \u2013 TV):<\/p>

AGENCY: Armando Testa Spa
ART DIRECTOR: Cristina Macchi
COPYWRITER: Caterina Calabr\u00f2
CLIENT SERVICE: Loredana Ambrogi, Federica Bruno
POST PRODUCTION and RADIO: Proxima Milano Srl
SOUNDTRACK: Simili – Laura Pausini<\/p>

Press office: Found!<\/p>

Contacts:<\/strong><\/p>

Found!
<\/strong>Rossella Digiacomo
rossella.digiacomo@foundcomunicazione.com<\/a>
Stefania Ghezzi
stefania.ghezzi@foundcomunicazione.com<\/a>
02 20404212<\/p>

Nestl\u00e9 Italiana<\/strong>
Barbara Desario
barbara.desario@it.nestle.com
02 8181 7809<\/p>

Nestl\u00e9 digital:
<\/strong>www.nestle.it<\/a> – www.buonalavita.it<\/a> \u2013 www.baciperugina.it<\/a>
Facebook: www.facebook.com\/BaciPeruginaIT\/<\/a>
Twitter:@baciperugina
Hashtag: #ioeLaura <\/p>\r\n\r\n