{"id":2054,"date":"2016-12-02T14:00:00","date_gmt":"2016-12-02T13:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2016\/12\/02\/armando-testa-launches-vecchia-romagna-in-canada-the-italian-spirit-remixed-with-bob-sinclar\/"},"modified":"2019-03-14T12:38:16","modified_gmt":"2019-03-14T11:38:16","slug":"armando-testa-launches-vecchia-romagna-in-canada-the-italian-spirit-remixed-with-bob-sinclar","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/armando-testa-launches-vecchia-romagna-in-canada-the-italian-spirit-remixed-with-bob-sinclar\/","title":{"rendered":"ARMANDO TESTA LAUNCHES VECCHIA ROMAGNA IN CANADA THE ITALIAN SPIRIT REMIXED WITH BOB SINCLAR"},"content":{"rendered":"<p><strong>Vecchia Romagna makes it debut in Canada with a communication campaign running outdoors and on TV and clearly dedicated to the younger market.<\/strong><\/p>  <p><strong>Planned until the end of December 2016 on Telelatino and in the test area of Toronto, the launch phase of the &#8220;Vecchia Romagna Remix&#8221; campaign is aimed particularly at a focus target with Italian and Latin origins.<\/strong><\/p>    <p><strong>The famous Italian spirit wanted to emphasis the \u201cLatin\u201d DNA of the brand, as it speaks to new generations in the international market too. That\u2019s why they decided to adapt the Italian campaign created by the Armando Testa agency to suit the local market, using a creative \u201cremix\u201d of the values which have always been associated with Vecchia Romagna: tango and emotions.<\/strong><\/p>    <p><strong>The \u201cRemix\u201d theme comes to life in the story in the ad with a  \u201cclub\u201d version of Libertango, the super well-known soundtrack from the Italian campaign of the brand, created by the famous French DJ Bob Sinclar (bobsinclar.com).<\/strong><\/p>  <p><strong>In the outdoor campaign the brand plays with the same theme exploiting the original pack-shot of the spot: a bottle of Vecchia Romagna wearing a DJ headset.<\/strong><\/p>    <p><strong>Credits:<\/strong><\/p>    <p><strong>Brand: Vecchia Romagna<\/strong><\/p>  <p><strong>Executive creative director: Michele Mariani<\/strong><\/p>  <p><strong>Art director: Lara Eandi<\/strong><\/p>  <p><strong>Copy: Daniele Bona<\/strong><\/p>  <p><strong>Production Company: Filmmaster<\/strong><\/p>  <p><strong>Director: Denis Thybaud<\/strong><\/p>  <p><strong>Jingle: Libertango by Astor Piazzola remixed by Bob Sinclar<\/strong><\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n   <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231680-vecchia_romagna_4-e6bd1a-original-1481039836.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231680-vecchia_romagna_4-e6bd1a-original-1481039836.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231680-vecchia_romagna_4-e6bd1a-original-1481039836.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231679-vecchia_romagna_3c-553b44-original-1481039786.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231679-vecchia_romagna_3c-553b44-original-1481039786.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231679-vecchia_romagna_3c-553b44-original-1481039786.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231678-vecchia_romagna_1-a0f1e7-original-1481039530.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231678-vecchia_romagna_1-a0f1e7-original-1481039530.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/231678-vecchia_romagna_1-a0f1e7-original-1481039530.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/hql1nLxgvGU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Vecchia Romagna makes it debut in Canada with a communication campaign running outdoors and on TV and clearly dedicated to the younger market.<\/p>\n","protected":false},"author":2,"featured_media":1255,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - 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