{"id":2060,"date":"2016-11-14T16:00:00","date_gmt":"2016-11-14T15:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2016\/11\/14\/chicco-chooses-claudio-marchicio-as-the-face-of-the-new-christmas-toys-campaign\/"},"modified":"2019-03-14T12:38:20","modified_gmt":"2019-03-14T11:38:20","slug":"chicco-chooses-claudio-marchicio-as-the-face-of-the-new-christmas-toys-campaign","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/chicco-chooses-claudio-marchicio-as-the-face-of-the-new-christmas-toys-campaign\/","title":{"rendered":"CHICCO CHOOSES CLAUDIO MARCHICIO AS THE FACE OF THE NEW CHRISTMAS TOYS CAMPAIGN."},"content":{"rendered":"

Claudio Marchisio, dad and top-level sportsman, is now the face chosen by Chicco for one of their Christmas campaign ads, on air on all the national networks since November. <\/p>

Chicco has always been keen on getting closer to sports, with toys conceived to allow even the smallest kids to have fun and follow their passions with parents and friends.<\/p>

Claudio Marchisio is the perfect embodiment of the positive values sport teaches:<\/p>

\u201cPlaying is one of the most important experiences for kids and when they have fun doing so then it contributes to increasing their passion for movement and sport. We are happy today to be able to announce that Claudio Marchisio is the new testimonial of the Christmas toys campaign <\/i>\u201d comments Beatrice Colosio, <\/i>Communication&Digital Manager Chicco Italia.<\/p>

All kids love playing and with their toys and fun kids can experience great adventures, stimulate their creativity, imagination and consolidate their manual and logical skills. <\/p>

During the festive season they encounter even more stimuli for their creativity, more opportunities for fun and more time to dedicate to games and sharing with all the family. <\/p>

In the new ad Claudio Marchisio is shown in his role as a daddy, struggling with his two kids playing with some of Chicco\u2019s new toys: the Jungle Rugby sports centre and the electronic football game Goal League.<\/p>

The campaign was created by the Armando Testa Agency.<\/p>

<\/i><\/strong><\/p>

Chicco<\/i><\/strong><\/p>

Brand dedicated 360\u00b0 to the world of kids. It offers specific and safe choices to always be right by the side of parents in the unique, extraordinary journey they experience as their baby grows day by day right from birth. For more than 60 years Chicco is \u201cDove c\u2019\u00e8 un bambino\u201d (Where there is a child): thanks to its Osservatorio, it can engage with parents, observe kids and collaborate continuously with experts and with the medical and scientific world, so it is close to parents and families to listen to them and provide them with simple and effective answers. Chicco is one of the top 10 Italian mass-market brands in the world; it is present in more than 120 countries and is always growing.<\/i><\/p>

For further information:<\/p>

MSL Italia \u2013 Chicco Press Office<\/strong><\/p>

Paola Salmoiraghi \u2013 02 77336.409 \u2013 paola.salmoiraghi@mslgroup.com<\/p>

Emanuela Rotoli \u2013 02 77336.290 \u2013 emanuela.rotoli@mslgroup.com<\/p>

Artsana Group \u2013 Chicco Press Office<\/strong><\/p>

Manuela Cervelli \u2013 031 382210 \u2013 manuela.cervelli@artsana.com<\/a><\/p>


<\/p>


<\/p>

What\u2019s more beautiful than a baby who\u2019s playing? This is just the sensation that you experience in the subjects of the new Chicco campaign created by Armando Testa.<\/p>

A campaign created in Italy for Italy, but also planned for TV in Europe and USA.<\/p>

The director is the Catalan Elena Trap\u00e8 <\/strong>who knew exactly how to illustrate real moments of kids at play and learning, enjoying real fun involving adults and kids.<\/p>

The campaign also features the educational aspects of Chicco toys: a hobby table, the grown-ups\u2019 <\/p>

tablet Happy Tab \u201cTalent Edition\u201d, Driver 500, Lello il Carrello, (Lello the Cart)<\/p>

RoboChicco, the legendary Baby Rodeo and the Football Goalmouth from the Fit&Fun line.<\/p>

This subject which is connected to football its education and socialising aspects we find the little camel Juventus midfielder, Claudio Marchisio, because sport and its values are important at any age and because \u201cMan doesn\u2019t stop playing because he gets old, but he gets old because he stops playing.\u201d<\/i><\/p>

CREDITS<\/p>

Agency Armando Testa di Torino<\/strong><\/p>

Client Account Tiziana Perotti<\/strong><\/p>

Client Service Lucia Scaffardi, Chiara Tosto<\/strong><\/p>

Creative Direction Vincenzo Celli<\/strong><\/p>

Production Company FilmMaster<\/strong><\/p>

Director Elena Trap\u00e8<\/strong><\/p>\r\n\r\n