{"id":2065,"date":"2016-10-21T14:00:00","date_gmt":"2016-10-21T12:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2016\/10\/21\/perugina-tablo-and-armando-testa-together-illustrate-the-features-of-the-new-perugina-tablo\/"},"modified":"2019-03-14T12:38:25","modified_gmt":"2019-03-14T11:38:25","slug":"perugina-tablo-and-armando-testa-together-illustrate-the-features-of-the-new-perugina-tablo","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/perugina-tablo-and-armando-testa-together-illustrate-the-features-of-the-new-perugina-tablo\/","title":{"rendered":"PERUGINA TABLO’ AND ARMANDO TESTA TOGETHER ILLUSTRATE THE FEATURES OF THE NEW PERUGINA TABLO’"},"content":{"rendered":"

The new launch campaign for an absolute novelty from Nestl\u00e9 Perugina<\/strong> is underway. Perugina Tabl\u00f2<\/strong> is a bar of chocolate that is the authentic expression of the land of its origin and an example of innovation in both its shape and packaging.<\/p>

After more than 10 years, Perugina is communicating again with a spot which has been on air on TV and in cinemas since Sunday 23 October. It was created by the Armando Testa<\/strong> agency which has been flanking the Nestl\u00e9 group for some time for the brands in their confectionery division.<\/p>

The media impact of the campaign is just as strong as its visual impact.<\/p>

The ad describes a fantastic journey in the heart of Italy, through Perugina which is\u201cil cuore del cioccolato italiano<\/strong>\u201d (The heart of Italian chocolate).<\/i><\/p>

The inspiration for this journey comes from the colours of this land, in particular from the distinctive flora from Piana di Castelluccio di Norcia<\/strong>, an evocative location in Umbria in the heart of the Monti Sibillini National Park.With the blossoming of thousands of flowers, it is transformed into a unique show of sparkling multi-coloured hues.<\/p>

The spot describes the journey by building a story where pictorial art and an innovative directing technique combine together to produce an astonishing effect. <\/p>

The artistic slant of this communication project introduces a new language for the Perugina brand, which is due to the involvement of outstanding creative talents.<\/p>

For this creative challenge, the Armando Testa agency turned to Filmmaster, and a director who this year has made his mark in international music projects, directing the video Up&Up by Coldplay: Gal Muggia. <\/p>

This important new entry from Nestl\u00e9 Perugina together with Armando Testa, and Perugina Tabl\u00f2 will colour all the points of sale and TV schedules in Italy.<\/p>

Credits <\/i><\/p>

<\/i><\/p>

AT TEAM<\/i><\/p>

Creative Direction and Artistic Consultant: Erik Ravelo<\/i><\/p>

Art Director: Sebastien Sardet<\/i><\/p>

Copywriter: Caterina Calabr\u00f2<\/i><\/p>

Client Service: Nicola Belli, Loredana Ambrogi, Emanuela Moneta<\/i><\/p>

AT Creative Direction Milan: Erik Ravelo, Vincenzo Celli<\/i><\/p>

<\/i><\/p>

<\/i><\/p>

PRODUCTION TEAM<\/i><\/p>

Production Company: Filmmaster Productions<\/i><\/p>

Director: Gal Muggia<\/i><\/p>

Table Top Director: Stef Vianne<\/i><\/p>

Art Director: Andrea Faini<\/i><\/p>

Executive producer: Fabrizio Razza<\/i><\/p>

Table Top Shooting: 360 FX<\/i><\/p>

Post Production: Band<\/i><\/p>

Music: John Montoya<\/i><\/p>

<\/i><\/p>

<\/i><\/p>

CLIENT TEAM<\/i><\/p>

Business Executive Manager Confectionery Division Nestl\u00e9: Bruno Emmenegger<\/i><\/p>

Marketing Manager Perugina: Federico Giorgio Marrano<\/i><\/p>

<\/strong><\/p>

<\/strong><\/p>

<\/strong><\/p>

<\/strong><\/p>

Nestl\u00e9 digital:<\/u><\/strong><\/p>

Facebook Perugina<\/i><\/strong>:<\/strong> https:\/\/www.facebook.com\/Perugina<\/a> <\/strong><\/p>

Twitter Nestl\u00e9<\/i><\/strong>: @Nestl\u00e9Italia<\/a><\/p>

www.perugina.it<\/a> –<\/strong><\/a>www.baciperugina.it<\/a><\/strong> –www.nestle.it<\/a> – www.buonalavita.it<\/a><\/p>

Further Information:<\/u><\/strong><\/p>

–Nestl\u00e9 Italiana<\/strong>: Barbara Desario; tel. 02. 81817809;e-mail: barbara.desario@it.nestle.com<\/a><\/p>

–Edelman<\/strong>: Valentina Serio; tel. 02. 63116.234; e-mail: valentina.serio@edelman.com<\/a><\/u> <\/p>\r\n\r\n