{"id":2072,"date":"2016-09-19T14:00:00","date_gmt":"2016-09-19T12:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2016\/09\/19\/te-vist-lantonio-you-seen-antonio-croce-verde-a-p-m-milan-entrusts-armando-testa-with-its-search-for-volunteers\/"},"modified":"2019-03-14T12:38:33","modified_gmt":"2019-03-14T11:38:33","slug":"te-vist-lantonio-you-seen-antonio-croce-verde-a-p-m-milan-entrusts-armando-testa-with-its-search-for-volunteers","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/te-vist-lantonio-you-seen-antonio-croce-verde-a-p-m-milan-entrusts-armando-testa-with-its-search-for-volunteers\/","title":{"rendered":"“T\u2019\u00c8 VIST L\u2019ANTONIO?\u201d (YOU SEEN ANTONIO?) CROCE VERDE A.P.M. MILAN ENTRUSTS ARMANDO TESTA WITH ITS SEARCH FOR VOLUNTEERS."},"content":{"rendered":"

Croce Verde A.P.M. is a purely humanitarian institution, with deep roots in the city. The oldest in Milan, it was founded in the distant 1899, when volunteers with a good heart and strong arms were called upon to offer first aid to citizens.<\/p>

But even those who help need help.<\/p>

That\u2019s why the Croce Verde A.P.M. turned to the Armando Testa agency for a <\/strong>non-profit campaign looking for \u201cdaytime\u201d volunteers.<\/p>

In contrast to the night-time workers, who are usually young people or students, those working during the day have to do so without any \u201calarm call\u201d. They are mostly active pensioners who want to do their bit to help others.<\/p>

That\u2019s why they started a recruitment campaign targeted particularly at them. The Armando Testa agency created a typically Milanese character called \u201cAntonio\u201d. At a certain point he disappears from his usual haunts… Such as? Where you\u2019d normally find retired people, a bowling ground, a bar with friends, at a dancehall, or watching men at work\u2026.<\/p>

All his friends ask each other \u2013even in Milanese dialect- \u201cdov’\u00e8 finito l’Antonio?\u201d (Where did Antonio end up?)<\/i><\/strong>. <\/i>But no worries. Those who fear the worst are soon relieved: Antonio is dedicating lots of his time to helping others.<\/p>

The film was produced by Pierangelo Spina\u2019s Production Company Filmgood <\/strong>and directed by Igor Borghi<\/strong>.<\/p>

The music used is the popular Milanese song \u201cLa bella lava al fosso\u201d reworked by Ferdinando Arn\u00f2 from quietplease!<\/strong><\/p>

As well as the film which is running on local networks the campaign also includes posters in the points of major interest for the target, as well as a Facebook campaign, the social network favoured by the over 60s whose time dedicated to it continues to increase.<\/p>

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Credits<\/strong><\/p>

AGENCY \u2013 Armando Testa<\/strong><\/p>

CREATIVE DIRECTION\u2013 Vincenzo Celli, Dario Anania<\/strong><\/p>

ART DIRECTOR \u2013 Laura Sironi<\/strong><\/p>

COPYWRITER \u2013 Emanuele Accurli<\/strong><\/p>

ACCOUNT \u2013 Sofia Coen<\/strong><\/p>

PRODUCTION COMPANY\u2013 Filmgood<\/strong><\/p>

DIRECTOR \u2013 Igor Borghi<\/strong><\/p>\r\n\r\n