{"id":2079,"date":"2016-06-29T14:00:00","date_gmt":"2016-06-29T12:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2016\/06\/29\/the-riso-gallo-benessere-tange-on-tv-with-armando-testa\/"},"modified":"2019-03-14T12:38:39","modified_gmt":"2019-03-14T11:38:39","slug":"the-riso-gallo-benessere-tange-on-tv-with-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/the-riso-gallo-benessere-tange-on-tv-with-armando-testa\/","title":{"rendered":"THE RISO GALLO BENESSERE TANGE ON TV WITH ARMANDO TESTA."},"content":{"rendered":"

The new campaign debuts in the year when the company celebrates its 160th anniversary.<\/em><\/p>

Riso Gallo<\/strong> is running a TV campaign from 31 July to advertise itsBenessere (Wellbeing<\/i>) range, with particular focus on two products: “3 cereali<\/strong>” (rice, spelt and barley) and “Expresso 3 cereali<\/strong>“. <\/p>

During their 160th anniversary<\/strong> Riso Gallo is launching its Benessere (Wellbeing<\/i>) line with the Heritage<\/strong> campaign which tells the history of the company which has been committed with passion to offering Italians their favourite rice since 1856.<\/p>

The ad was created by the Armando Testa agency and it plays with the concept of the time needed to prepare a super healthy risotto: 12 minutes for the classic “3 Cereali” and just 2 minutes for the ‘Expresso.<\/p>

CREDITS <\/p>

Art director: Lara Eandi <\/p>

Copy: Daniele Bona <\/p>

Executive creative director: Michele Mariani <\/p>

Production Company: The Producers <\/p>

Director: Francesco Nencini<\/p>\r\n\r\n