{"id":2084,"date":"2016-05-16T14:00:00","date_gmt":"2016-05-16T12:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2016\/05\/16\/telefono-azzurro-uses-shazam-for-the-campaign-dagliunanota-the-first-social-experiment-that-gives-bullying-a-black-mark\/"},"modified":"2019-03-14T12:38:44","modified_gmt":"2019-03-14T11:38:44","slug":"telefono-azzurro-uses-shazam-for-the-campaign-dagliunanota-the-first-social-experiment-that-gives-bullying-a-black-mark","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/telefono-azzurro-uses-shazam-for-the-campaign-dagliunanota-the-first-social-experiment-that-gives-bullying-a-black-mark\/","title":{"rendered":"TELEFONO AZZURRO USES SHAZAM FOR THE CAMPAIGN #DAGLIUNANOTA THE FIRST SOCIAL EXPERIMENT THAT GIVES BULLYING A BLACK MARK."},"content":{"rendered":"<p>Bullying and cyberbullying happen in all schools and often they thrive on the fact that the victims remain silent or don\u2019t have the courage to report what has happened. That\u2019s why the Armando Testa agency and Testa Digital Hub (the innovation unit of the Armando Testa Group specialising in unconventional operations) have created a no profit digital communications project which brings together two outstanding partners &#8211; Telefono Azzurro and Shazam, the popular audio and visual recognition app, to engage with students and make them aware of the phenomenon in an unconventional way.<\/p>  <p>Telefono Azzurro, always a front line player \u2013 above all in social channels \u2013 against bullying which affects 21% of minors, in collaboration with Shazam, with 27 million users in Italy, has implemented the social experiment #DAGLIUNANOTA.  Using the technology offered by Shazam, a ministry bell, present in all Italian schools has been added to the world library of apps with musical recognition.<\/p>  <p>So the bell that rings at the end of a lesson has been transformed into a real alarm bell, recognised by all the smartphones that kids have, it\u2019s done in such a way that a strong clear message appears on the screen: \u201cTI \u00c8 ARRIVATO ALL\u2019ORECCHIO UN EPISODIO DI BULLISMO? #DAGLIUNANOTA\u201d, <i>(HEARD ABOUT AN EPISODE OF BULLYING? #DAGLIUNANOTA)<\/i>, meaning they can contact Telefono Azzurro at once by just tapping on the screen of their phone. <\/p>  <p>So Telefono Azzurro and Shazam have become the sounding board and the perfect ear to turn to for anyone who has been the victim of bullying or cyberbullying. They are committed to following up this activity in Italian schools for the school year 2016\/2017, capitalising on new technologies such as visual<\/p>  <p>recognition. Indeed kids will be able to contact Telefono Azzurro by shazaming the posters put up in their schools with the camera of the app.<\/p>  <p>The result is an operation which can be viewed on their Facebook page, on YouTube channel and on the Telefono Azzurro site at the following link:<\/p>  <p><strong>LINK  SHAZAM RESULTS AFTER THE RECOGNITION OF THE BELL <\/strong><\/p>  <p>azzurro.it\/dagli-una-nota<\/p>  <p>facebook.com\/SOS-Il-Telefono-Azzurro-Onlus\/<\/p>  <p>youtube.com\/user\/sosTelefonoAzzurro<\/p>  <p><strong>About Shazam<\/strong><\/p>  <p>Shazam is one of the world\u2019s most popular apps, used by hundreds of millions of people each month to<\/p>  <p>magically connect to the world around them. Building on its pioneering leadership in music identification,<\/p>  <p>Shazam now helps people discover, interact with, and share video, audio, or printed content on TV, radio,<\/p>  <p>movie screens, magazines, newspapers, packaged goods, and retail stores &#8212; and now Shazam lets music<\/p>  <p>fans follow their favorite artists to see their Shazams and share in the thrill of discovery. The app has<\/p>  <p>exceeded 20 billion total Shazams since its launch, and users Shazam over 20 million times each day. For<\/p>  <p>more information on how Shazam has created new technology tools for brands to utilize data follow us on<\/p>  <p>Twitter @Shazamforbrands or for more information, visit shazam.com\/brands.<\/p>  <p><strong> <\/strong><\/p>  <p><strong>CREDITS:<\/strong><\/p>  <p>Client: Telefono Azzurro<\/p>  <p>In partnership with: Shazam<\/p>  <p>Agency: Armando Testa Group (Armando Testa\/Testa Digital Hub)<\/p>  <p>Creative Director: Jacopo Morini<\/p>  <p>Strategic Director: Massimiliano Rossi<\/p>  <p>Senior Art Director: Barbara Ghiotti, Francesco Mazzone<\/p>  <p>Senior Copywriter: Pierfabio Iannuzzi<\/p>  <p>Creative Technologist: Andrea Bassi<\/p>  <p>Client Director: Giovanna Far\u00e8<\/p>  <p>Project Manager: Sara Salamino<\/p>  <p>Director: Augusto Storero<\/p>  <p>Video Production Company: Little Bull<\/p>  <p>Audio Production Company: Top Digital<\/p>  <p>Music: Bobo Marcucci<\/p>  <p>Location: IC Niccol\u00f2 Tommaseo \u2013 Turin<\/p>  <p>Image bank: Shutterstock<\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210553-4-81d1cd-original-1464187845.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210553-4-81d1cd-original-1464187845.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210553-4-81d1cd-original-1464187845.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210551-2-33efc3-original-1464187844.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210551-2-33efc3-original-1464187844.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210551-2-33efc3-original-1464187844.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210552-5-debc93-original-1464187844.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210552-5-debc93-original-1464187844.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210552-5-debc93-original-1464187844.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210550-3-8b3bac-original-1464187844.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210550-3-8b3bac-original-1464187844.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210550-3-8b3bac-original-1464187844.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210549-1-bc674f-original-1464187844.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210549-1-bc674f-original-1464187844.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210549-1-bc674f-original-1464187844.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/qCESbkNSywA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Bullying and cyberbullying happen in all schools and often they thrive on the fact that the victims remain silent or don\u2019t have the courage to report what has happened. That\u2019s why the Armando Testa agency and Testa Digital Hub (the innovation unit of the Armando Testa Group specialising in unconventional operations) have created a no profit digital communications project which brings together two outstanding partners &#8211; Telefono Azzurro and Shazam, the popular audio and visual recognition app, to engage with students and make them aware of the phenomenon in an unconventional way.<\/p>\n","protected":false},"author":2,"featured_media":1393,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TELEFONO AZZURRO USES SHAZAM FOR THE CAMPAIGN #DAGLIUNANOTA THE FIRST SOCIAL EXPERIMENT THAT GIVES BULLYING A BLACK MARK. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/telefono-azzurro-uses-shazam-for-the-campaign-dagliunanota-the-first-social-experiment-that-gives-bullying-a-black-mark\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"TELEFONO AZZURRO USES SHAZAM FOR THE CAMPAIGN #DAGLIUNANOTA THE FIRST SOCIAL EXPERIMENT THAT GIVES BULLYING A BLACK MARK. - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Bullying and cyberbullying happen in all schools and often they thrive on the fact that the victims remain silent or don\u2019t have the courage to report what has happened. 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