{"id":2085,"date":"2016-05-12T14:00:00","date_gmt":"2016-05-12T12:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2016\/05\/12\/esselunga-lanches-capolavori-su-telo-masterpieces-on-cloth-on-the-web-the-first-360-esselunga-museum-catalogue\/"},"modified":"2019-03-14T12:38:45","modified_gmt":"2019-03-14T11:38:45","slug":"esselunga-lanches-capolavori-su-telo-masterpieces-on-cloth-on-the-web-the-first-360-esselunga-museum-catalogue","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/esselunga-lanches-capolavori-su-telo-masterpieces-on-cloth-on-the-web-the-first-360-esselunga-museum-catalogue\/","title":{"rendered":"ESSELUNGA LANCHES CAPOLAVORI SU TELO (MASTERPIECES ON CLOTH) ON THE WEB. THE FIRST 360\u00b0 ESSELUNGA MUSEUM CATALOGUE."},"content":{"rendered":"<p>With the release of the Masterpieces on cloth campaign, Esselunga\u2019s promotion in collaboration with the brand <strong>Bellora<\/strong>, TDH \u2013 the innovation unit of the Armando Testa Group \u2013 has created the first video<strong> catalogue which can be navigated at 360\u00b0<\/strong> for the brand. <\/p>    <p>The immersive experience can be viewed on Youtube (<a href=\"https:\/\/www.youtube.com\/watch?v=EhpY2_rG8O4\">https:\/\/www.youtube.com\/watch?v=EhpY2_rG8O4<\/a>) in <strong>film and pre-roll<\/strong> mode and is available on <strong>all devices<\/strong>.<\/p>      <p>Starting off from the key campaign visual and exploiting some of Google\u2019s most recent <strong>technology, <\/strong>a real museum, reconstructed in 3D was actually build where you can admire the statues wrapped in the Bellora bathroom sets in <strong>4K<\/strong>. <\/p>    <p>Users can discover further information about the promotion if they click on the <strong>info button<\/strong> in the video. In this way they can access the <strong>interactive sheets<\/strong>, which create a direct link to the <strong>landing page dedicated to the campaign.<\/strong><\/p>    <p><strong>CREDITS:<\/strong><\/p>  <p>Client: Esselunga<\/p>  <p>Agency: Armando Testa Group\/Testa Digital Hub<\/p>  <p>Creative Director: Michele Mariani (Armando Testa)<\/p>  <p>Strategic Director: Massimiliano Rossi (Testa Digital Hub)<\/p>  <p>Senior Art Director: Antonello Falcone (Testa Digital Hub)<\/p>  <p>Senior Copywriter: Pierfabio Iannuzzi (Testa Digital Hub)<\/p>  <p>Project Manager: Sara Salamino (Testa Digital Hub)<\/p>  <p>Video Production Company: Curve Creative Studio <\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n   <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210283-4-2b497d-original-1464106510.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210283-4-2b497d-original-1464106510.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210283-4-2b497d-original-1464106510.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210282-3-e742d1-original-1464106478.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210282-3-e742d1-original-1464106478.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210282-3-e742d1-original-1464106478.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210281-2-3dffbd-original-1464106450.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210281-2-3dffbd-original-1464106450.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210281-2-3dffbd-original-1464106450.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210280-1-82affe-original-1464106398.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210280-1-82affe-original-1464106398.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/210280-1-82affe-original-1464106398.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/_Rn5OpJocEk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>With the release of the Masterpieces on cloth campaign, Esselunga\u2019s promotion in collaboration with the brand Bellora, TDH \u2013 the innovation unit of the Armando Testa Group \u2013 has created the first video catalogue which can be navigated at 360\u00b0 for the brand.<\/p>\n","protected":false},"author":2,"featured_media":1399,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ESSELUNGA LANCHES CAPOLAVORI SU TELO (MASTERPIECES ON CLOTH) ON THE WEB. 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