{"id":2088,"date":"2016-05-02T14:00:00","date_gmt":"2016-05-02T12:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2016\/05\/02\/esselunga-launches-the-capolavori-su-telo-masterppieces-on-cloth-with-armando-testa\/"},"modified":"2019-03-14T12:38:49","modified_gmt":"2019-03-14T11:38:49","slug":"esselunga-launches-the-capolavori-su-telo-masterppieces-on-cloth-with-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/esselunga-launches-the-capolavori-su-telo-masterppieces-on-cloth-with-armando-testa\/","title":{"rendered":"ESSELUNGA LAUNCHES THE \u201cCAPOLAVORI SU TELO\u201d (MASTERPPIECES ON CLOTH) WITH ARMANDO TESTA"},"content":{"rendered":"

Esselunga\u2019s spring promotion features the prestigious brand Bellora with an \u201cartistic\u201d flavoured campaign created with the support of the Armando Testa agency.<\/p>

The Bellora bathroom sets, selected by Esselunga for their clients, are presented in a curious and original way showing some neoclassical statues wrapped in the beach towels and bathroom towels. <\/p>

The claim \u201cCapolavori su telo\u201d (Masterpieces on cloth) highlights the importance of this partner brand, confirming once again Esselunga’s ever-closer affinity with its consumers, as it is always looking for useful and quality rewards. <\/p>

With executive creative direction from Michele Mariani, the campaign was created by Daniele Bona (copy) and Lara Eandi (art).<\/p>

TDH, the innovation unit of the Armando Testa Group, developed the web and social campaign.<\/p>

The agency team worked closely with the Communications Department of Esselunga headed by William Willinghton.<\/p>

The plan which is being progressively run out from the beginning of May includes outdoor, radio, magazines, dailies and the web.<\/p>

Planning was managed by Media Italia.<\/p>\r\n\r\n