{"id":2092,"date":"2016-03-14T15:00:00","date_gmt":"2016-03-14T14:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2016\/03\/14\/lavazza-compostable-capsules-lavazza-coffee-becomes-a-pleaure-for-the-planet-with-armando-testa\/"},"modified":"2019-03-14T12:38:55","modified_gmt":"2019-03-14T11:38:55","slug":"lavazza-compostable-capsules-lavazza-coffee-becomes-a-pleaure-for-the-planet-with-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/lavazza-compostable-capsules-lavazza-coffee-becomes-a-pleaure-for-the-planet-with-armando-testa\/","title":{"rendered":"LAVAZZA COMPOSTABLE CAPSULES LAVAZZA COFFEE BECOMES A PLEAURE FOR THE PLANET, WITH ARMANDO TESTA"},"content":{"rendered":"

Lavazza is publicising the launch of their compostable capsule for espresso coffee made of Mater-Bi\u00ae, created in collaboration with Novamont, with a campaign developed by Armando Testa, running in video, on the web and press in the main dailies.<\/p>

The video tells the story of how the compostable capsule can transform the pleasure of a Lavazza coffee, into a pleasure which is good for the environment.<\/p>

An animated route relates the magical journey a drop of coffee makes as it turns into a landscape, with a final which becomes the key frame for the press campaign and web development.<\/p>

The capsule is compatible with the entire range of A Modo Mio machines and can be bought exclusively in the online store of the Lavazza site. It is available in two blends, both 100% Arabica: Ricco and Aromatico.<\/p>

Andrea Lantelme, creative director and art director and copywriter Federico Bonenti worked on this project for Armando Testa with executive creative direction from Michele Mariani. <\/p>

The video was created by production company Dadomani with original music from Bobo Marcucci.<\/p>\r\n\r\n