{"id":2100,"date":"2016-01-07T16:00:00","date_gmt":"2016-01-07T15:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2016\/01\/07\/fater-lines-specialist-get-your-place-back-subject-gym\/"},"modified":"2019-03-14T12:39:03","modified_gmt":"2019-03-14T11:39:03","slug":"fater-lines-specialist-get-your-place-back-subject-gym","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/fater-lines-specialist-get-your-place-back-subject-gym\/","title":{"rendered":"FATER LINES SPECIALIST &#8211; Get your place back &#8211; subject gym"},"content":{"rendered":"<p>The launch campaign has been on air since 27 December with the 30\u201d subject  \u201cGym\u201d as a follow-up to the 15\u201d TV Announcement, which broke on 20 December, and which presents the incontinence protection range Lines Specialist, created by Lines.<br \/>We are in a gym during a yoga lesson and we can see all the mats on the ground with participants on them, except for one in the front row.<br \/>An authoritative, yet at the same time friendly voice makes the invitation: \u201cDon\u2019t let incontinence take your place!\u201d<br \/>Thanks to the new absorbent Lines Specialist for light and average incontinence, the attractive and aspirational 45-year-old protagonist can  &#8220;Get her place back&#8221;. Relaxed and self-assured she arrives to take the place which had been empty up to a moment before.  The demo explains how, as it illustrates the absorbency on one of the crystal models featured in the Announcement to highlight the specially developed extreme discretion of the product. In addition the demo emphasises how the product can offer all the dryness needed when it is just 6 mm thick as well as the&#8221;Neutro Fresh&#8221; anti-odour system.<br \/>The film ends with the initial reference to the pack of the entire range and to the products the crystal models are wearing.<\/p><p><br \/><br \/>With creative direction from Piero Reinerio, art directors Monica Barbalonga and Tina Salvato and copywriters Chiara Demichelis and Mariarosa Galleano worked on this project. Director: Pierluca De Carlo. Production company: Little Bull. Planning by Media Italia.<\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n  <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/192236-Palestra2-549eb9-original-1452176923.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/192236-Palestra2-549eb9-original-1452176923.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/192236-Palestra2-549eb9-original-1452176923.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/192235-Palestra1-a1f4be-original-1452176899.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/192235-Palestra1-a1f4be-original-1452176899.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/192235-Palestra1-a1f4be-original-1452176899.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/GYuhbWfsRcM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The launch campaign has been on air since 27 December with the 30\u201d subject \u201cGym\u201d as a follow-up to the 15\u201d TV Announcement, which broke on 20 December, and which presents the incontinence protection range Lines Specialist, created by Lines.We are in a gym during a yoga lesson and we can see all the mats [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1469,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FATER LINES SPECIALIST - Get your place back - subject gym - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/fater-lines-specialist-get-your-place-back-subject-gym\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"FATER LINES SPECIALIST - Get your place back - subject gym - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"The launch campaign has been on air since 27 December with the 30\u201d subject \u201cGym\u201d as a follow-up to the 15\u201d TV Announcement, which broke on 20 December, and which presents the incontinence protection range Lines Specialist, created by Lines.We are in a gym during a yoga lesson and we can see all the mats [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/03\/192235-Palestra1-a1f4be-original-1452176899.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Vincenzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/fater-lines-specialist-get-your-place-back-subject-gym\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/en\/fater-lines-specialist-get-your-place-back-subject-gym\/\",\"name\":\"FATER LINES SPECIALIST - Get your place back - subject gym - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2016-01-07T15:00:00+00:00\",\"dateModified\":\"2019-03-14T11:39:03+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/fater-lines-specialist-get-your-place-back-subject-gym\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/en\/fater-lines-specialist-get-your-place-back-subject-gym\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/fater-lines-specialist-get-your-place-back-subject-gym\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FATER LINES SPECIALIST &#8211; 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