{"id":2112,"date":"2015-09-15T10:41:12","date_gmt":"2015-09-15T08:41:12","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2015\/09\/15\/armando-testa-creates-the-new-cuki-campaign-food-attack\/"},"modified":"2019-03-14T12:39:18","modified_gmt":"2019-03-14T11:39:18","slug":"armando-testa-creates-the-new-cuki-campaign-food-attack","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/armando-testa-creates-the-new-cuki-campaign-food-attack\/","title":{"rendered":"ARMANDO TESTA CREATES THE NEW CUKI CAMPAIGN &#8211; &#8220;FOOD ATTACK&#8221;."},"content":{"rendered":"<p>The new campaign for Cuki GeloPi\u00f9 bags is now being launched. Thanks to the 7 layers of polythene, these bags can preserve and freeze food with maximum protection.<\/p><p>Each of the three 10\u201d films in the campaign is 10\u201d uses the surreal and immediate   language of the \u201cFood Attack&#8221; campaign which made its debut in 2014 featuring the TV ads for the \u201cUltra Forza\u201d trays.<\/p><p>Each subject was filmed with the &#8220;stop motion\u201d technique and uses a humorous and idealised style to show the extreme resistance of the GeloPi\u00f9 bags, which create a true \u201cbarrier effect\u201d to protect foodstuffs from external contamination.<\/p><p>Planning by Media Italia starting from 2nd August on the main satellite and terrestrial digital TV channels, the campaign was created by Armando Testa. <\/p><p>Executive creative direction from Michele Mariani, art director Lara Eandi and copywriter Daniele Bona also worked on the project.<\/p><p>The ad was produced by Little Bull, and directed by Augusto Storero.<\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n   <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/175031-cuki_foodattack_frame_4-f607f5-original-1438174277.jpg\">\n <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/175031-cuki_foodattack_frame_4-f607f5-original-1438174277.jpg\" \n         alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/175031-cuki_foodattack_frame_4-f607f5-original-1438174277.jpg\" \n       class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/175032-cuki_foodattack_frame_1_1438078870510-1014db-original-1438174309.jpeg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/175032-cuki_foodattack_frame_1_1438078870510-1014db-original-1438174309.jpeg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/175032-cuki_foodattack_frame_1_1438078870510-1014db-original-1438174309.jpeg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/175013-cuki_foodattack_frame_2_1437749220782-2e9115-original-1438173407.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/175013-cuki_foodattack_frame_2_1437749220782-2e9115-original-1438173407.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/175013-cuki_foodattack_frame_2_1437749220782-2e9115-original-1438173407.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/wcfdIodqakM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/fEKXDOV5-ho?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The new campaign for Cuki GeloPi\u00f9 bags is now being launched. Thanks to the 7 layers of polythene, these bags can preserve and freeze food with maximum protection. Each of the three 10\u201d films in the campaign is 10\u201d uses the surreal and immediate language of the \u201cFood Attack&#8221; campaign which made its debut in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1540,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ARMANDO TESTA CREATES THE NEW CUKI CAMPAIGN - &quot;FOOD ATTACK&quot;. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/armando-testa-creates-the-new-cuki-campaign-food-attack\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"ARMANDO TESTA CREATES THE NEW CUKI CAMPAIGN - &quot;FOOD ATTACK&quot;. - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"The new campaign for Cuki GeloPi\u00f9 bags is now being launched. 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