{"id":2115,"date":"2015-07-23T13:27:36","date_gmt":"2015-07-23T11:27:36","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2015\/07\/23\/with-armando-testa-gimme5-is-back\/"},"modified":"2019-03-14T12:39:21","modified_gmt":"2019-03-14T11:39:21","slug":"with-armando-testa-gimme5-is-back","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/with-armando-testa-gimme5-is-back\/","title":{"rendered":"WITH ARMANDO TESTA, GIMME5 IS BACK"},"content":{"rendered":"<p>The new campaign to promote Gimme5: the innovative app from AcomeA SGR, to start saving and investing with just 5 euros, has been running again since the end of June in outdoor and on the radio.<\/p><p>The star of the multi-subject campaign is the little piggy, the symbol of Gimme5, which plays the part of different animals depending on the message and so it looks like a bull, a hare, and an unbridled horse.<\/p><p>In the two of the radio subjects a cow and a sheep are the animals that the pig tries to take on, but the results are rather poor.<\/p><p>With creative direction from Vincenzo Celli and Dario Anania, copywriter on the campaign was Federico Bonenti with art director Andrea Lantelme. <\/p><p>Postproduction by LSD and the radio ads produced by Eccetera Produzioni Audio.<\/p><p><br \/><\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n   <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/172755-1538_6x3_570x270_desio_0003-af895a-original-1436175050.jpg\">\n <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/172755-1538_6x3_570x270_desio_0003-af895a-original-1436175050.jpg\" \n         alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/172755-1538_6x3_570x270_desio_0003-af895a-original-1436175050.jpg\" \n       class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/172756-1538_6x3_575x275_desio_0002_1435759610708-a100d0-original-1436175050.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/172756-1538_6x3_575x275_desio_0002_1435759610708-a100d0-original-1436175050.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/172756-1538_6x3_575x275_desio_0002_1435759610708-a100d0-original-1436175050.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>The new campaign to promote Gimme5: the innovative app from AcomeA SGR, to start saving and investing with just 5 euros, has been running again since the end of June in outdoor and on the radio. The star of the multi-subject campaign is the little piggy, the symbol of Gimme5, which plays the part of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1557,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WITH ARMANDO TESTA, GIMME5 IS BACK - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/with-armando-testa-gimme5-is-back\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"WITH ARMANDO TESTA, GIMME5 IS BACK - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"The new campaign to promote Gimme5: the innovative app from AcomeA SGR, to start saving and investing with just 5 euros, has been running again since the end of June in outdoor and on the radio. The star of the multi-subject campaign is the little piggy, the symbol of Gimme5, which plays the part of [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/03\/172758-xthumb-f3e44c-original-1436175804.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Vincenzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/with-armando-testa-gimme5-is-back\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/en\/with-armando-testa-gimme5-is-back\/\",\"name\":\"WITH ARMANDO TESTA, GIMME5 IS BACK - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2015-07-23T11:27:36+00:00\",\"dateModified\":\"2019-03-14T11:39:21+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/with-armando-testa-gimme5-is-back\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/en\/with-armando-testa-gimme5-is-back\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/with-armando-testa-gimme5-is-back\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WITH ARMANDO TESTA, GIMME5 IS BACK\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\",\"name\":\"Andrea Vincenzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g\",\"caption\":\"Andrea Vincenzi\"},\"sameAs\":[\"https:\/\/twitter.com\/ArmandoTestaSpA\"],\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/avincenzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WITH ARMANDO TESTA, GIMME5 IS BACK - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/with-armando-testa-gimme5-is-back\/","twitter_card":"summary_large_image","twitter_title":"WITH ARMANDO TESTA, GIMME5 IS BACK - AT News Room","twitter_description":"The new campaign to promote Gimme5: the innovative app from AcomeA SGR, to start saving and investing with just 5 euros, has been running again since the end of June in outdoor and on the radio. The star of the multi-subject campaign is the little piggy, the symbol of Gimme5, which plays the part of [&hellip;]","twitter_image":"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/03\/172758-xthumb-f3e44c-original-1436175804.jpg","twitter_creator":"@ArmandoTestaSpA","twitter_site":"@ArmandoTestaSpA","twitter_misc":{"Scritto da":"Andrea Vincenzi","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/newsroom.armandotesta.it\/en\/with-armando-testa-gimme5-is-back\/","url":"https:\/\/newsroom.armandotesta.it\/en\/with-armando-testa-gimme5-is-back\/","name":"WITH ARMANDO TESTA, GIMME5 IS BACK - AT News Room","isPartOf":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#website"},"datePublished":"2015-07-23T11:27:36+00:00","dateModified":"2019-03-14T11:39:21+00:00","author":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a"},"breadcrumb":{"@id":"https:\/\/newsroom.armandotesta.it\/en\/with-armando-testa-gimme5-is-back\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsroom.armandotesta.it\/en\/with-armando-testa-gimme5-is-back\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/newsroom.armandotesta.it\/en\/with-armando-testa-gimme5-is-back\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newsroom.armandotesta.it\/it\/"},{"@type":"ListItem","position":2,"name":"WITH ARMANDO TESTA, GIMME5 IS BACK"}]},{"@type":"WebSite","@id":"https:\/\/newsroom.armandotesta.it\/it\/#website","url":"https:\/\/newsroom.armandotesta.it\/it\/","name":"AT News Room","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a","name":"Andrea Vincenzi","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g","caption":"Andrea Vincenzi"},"sameAs":["https:\/\/twitter.com\/ArmandoTestaSpA"],"url":"https:\/\/newsroom.armandotesta.it\/it\/author\/avincenzi\/"}]}},"_links":{"self":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/2115\/"}],"collection":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/users\/2\/"}],"replies":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/comments\/?post=2115"}],"version-history":[{"count":1,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/2115\/revisions\/"}],"predecessor-version":[{"id":2711,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/2115\/revisions\/2711\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/media\/1557\/"}],"wp:attachment":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/media\/?parent=2115"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/tags\/?post=2115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}