{"id":2118,"date":"2015-06-23T15:00:00","date_gmt":"2015-06-23T13:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2015\/06\/23\/with-the-sdraiers-for-armando-testa-and-dreher-once-again-its-time-for-enjoyment\/"},"modified":"2019-03-14T12:39:24","modified_gmt":"2019-03-14T11:39:24","slug":"with-the-sdraiers-for-armando-testa-and-dreher-once-again-its-time-for-enjoyment","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/with-the-sdraiers-for-armando-testa-and-dreher-once-again-its-time-for-enjoyment\/","title":{"rendered":"WITH THE SDRAIERS FOR ARMANDO TESTA AND DREHER ONCE AGAIN IT\u2019S TIME FOR ENJOYMENT!"},"content":{"rendered":"<p>With one week to go until the start of the new Dreher campaign and the launch of the new categories, contagion s spreading with the airing of a new TV ad and the radio planning for six subjects.<\/p><p>The representative from The Sdraiers, those determined to get a tan, will be on television to close the circle of ads as he joins The Grigliers, those in charge of the barbecue, and The Calcettors, those playing on the astroturf, and The Faidaters, the DIY enthusiasts.<\/p><p>Other new categories will be celebrated on radio as well as the groups featured on TV.<\/p><p>The campaign was created with executive creative direction from <strong>Michele Mariani<\/strong> (Armando Testa executive creative director) and <strong>Jacopo Morini<\/strong> (creative director of Testa Digital Hub, the digital unit of the Armando Testa group) along with <strong>Federico Bonenti<\/strong> (copy) and <strong>Andrea Lantelme<\/strong> (art), and it was produced by Indiana and directed by Henrik Sundgren. <\/p><p>The radio ads were produced by Eccetera. <\/p><p>Sound track for TV and radio was composed by Bobo Marcucci.<\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n  <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/171422-dreher_sdraiers_keyframe-76f718-original-1435062417.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/171422-dreher_sdraiers_keyframe-76f718-original-1435062417.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/171422-dreher_sdraiers_keyframe-76f718-original-1435062417.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/uyDPRAvwPZw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>With one week to go until the start of the new Dreher campaign and the launch of the new categories, contagion s spreading with the airing of a new TV ad and the radio planning for six subjects. The representative from The Sdraiers, those determined to get a tan, will be on television to close [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1564,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WITH THE SDRAIERS FOR ARMANDO TESTA AND DREHER ONCE AGAIN IT\u2019S TIME FOR ENJOYMENT! - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/with-the-sdraiers-for-armando-testa-and-dreher-once-again-its-time-for-enjoyment\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"WITH THE SDRAIERS FOR ARMANDO TESTA AND DREHER ONCE AGAIN IT\u2019S TIME FOR ENJOYMENT! - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"With one week to go until the start of the new Dreher campaign and the launch of the new categories, contagion s spreading with the airing of a new TV ad and the radio planning for six subjects. 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