{"id":2121,"date":"2015-06-17T10:43:58","date_gmt":"2015-06-17T08:43:58","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2015\/06\/17\/a-chicco-video-with-armando-testa-and-filmmini\/"},"modified":"2019-03-14T12:39:28","modified_gmt":"2019-03-14T11:39:28","slug":"a-chicco-video-with-armando-testa-and-filmmini","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/a-chicco-video-with-armando-testa-and-filmmini\/","title":{"rendered":"A CHICCO VIDEO WITH ARMANDO TESTA AND FILMMINI"},"content":{"rendered":"

A tribute to all the love every parent shows in protecting their children from the realities of life: that\u2019s how \u201cThe Great Flight\u201d<\/em> came to life.<\/p>

This Chicco film was created by Armando Testa Turin and produced by Filmmini, a unit of Filmmaster Productions, directed by Federico Brugia.<\/p>

The story tackles the delicate subject of saying a final farewell to a member of the family, with as much grace as possible. And it does so with poetry, emotion and magic. The tone is the dreamy tone of a fairy tale. With all the imagination that should overflow in life, even for adults.<\/p>

\u201cThere are ideas which would never have seen the light of day if we had not had a client with a wide vision who was willing to go there <\/em>-says Nicola Belli of the Armando Testa Group-, a partner with whom we could create a courageous project, taking an inventive approach to such an emotional and delicate subject.\u201d<\/em><\/p>

Director Federico Brugia, comments: \u201cIn this film we are certainly tackling a subject which is undoubtedly difficult, we thought hard about it and have turned it into something magical and light while at the same time extremely sophisticated; thanks to the attention paid to the details in the sequence of images. I used butterflies to convey the concept of lightness, and the image of the ceiling is where this is expressed to the max\u201d.<\/em><\/p>

The campaign is on air on Sky channels and online, and it is dedicated to everyone who makes a commitment every day to raising their children. Because children should be children for as long as possible. <\/p>

CREDITS:<\/p>

Advertising Agency: Armando Testa, Turin, Italy<\/p>

Creative Director: Vincenzo Celli<\/p>

Art Director: Matteo Pozzi<\/p>

Copywriter: Samantha Scaloni<\/p>

Clients Service Director: Tiziana Perotti<\/p>

Director: Federico Brugia<\/p>

Production: Filmmini<\/p>

Executive Producer: Lorenzo Cefis<\/p>

Producer: Anna Sica<\/p>

Director of Photography: Luca Esposito<\/p>

Editing: Cecilia Falsone<\/p>

Color Correction: Claudio Beltrami @Band<\/p>

CGI: Mattia Bruno @Band<\/p>

Compositing: Alberto Mantini @Band<\/p>

Music: \u201cButterfly\u201d, composed and performed by Luigi De Gasperi<\/p>\r\n\r\n