{"id":2127,"date":"2015-05-06T15:00:00","date_gmt":"2015-05-06T13:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2015\/05\/06\/music-from-virgin-radio-becomes-immortal-with-armando-testa\/"},"modified":"2019-03-14T12:39:36","modified_gmt":"2019-03-14T11:39:36","slug":"music-from-virgin-radio-becomes-immortal-with-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/music-from-virgin-radio-becomes-immortal-with-armando-testa\/","title":{"rendered":"MUSIC FROM VIRGIN RADIO BECOMES IMMORTAL WITH ARMANDO TESTA"},"content":{"rendered":"

The echo of rock from Virgin Radio Italia has reached Sky, Discovery TV channels and the web with a commercial that is an anthem celebrating life. Everything that music embodies and that makes it immortal.<\/p>

That\u2019s how \u201cMusic is Life<\/strong>\u201d was created. The story was developed by Armando Testa and produced by THE FAMILY and features death as the unusual star. Depressed, fragile and apathetic. <\/p>

And for the first time, super human and mortal.<\/p>

Defeated.<\/p>

With rock reverentially bringing back to life sounds and riffs which have gone down in history, the soul and the voice of the brand, Music is Life is not just a commercial. <\/p>

It is a great metaphor for the timelessness of music. Which goes on living and breathes life. <\/p>

It is an admission that in the great beyond there might be silence but there is still a heartbeat with Jim Morrison and Kurt Cobain.<\/p>

But above all, it proves that music can defeat everything.<\/p>


<\/strong><\/p>

CREDITS:<\/strong><\/p>

Advertising Agency:<\/strong> Armando Testa, Milan, Italy<\/p>

Creative Directors:<\/strong> Dario Anania, Vincenzo Celli<\/p>

Art Director:<\/strong> Matteo Pozzi<\/p>

Copywriter: <\/strong>Samantha Scaloni<\/p>

Clients Service Director:<\/strong> Tiziana Perotti<\/p>

Advisor Responsible for Innovation:<\/strong> Nicola Belli<\/p>

Production:<\/strong> The Family<\/p>

Executive Producer:<\/strong> Stefano Quaglia<\/p>

Producer:<\/strong> Tommaso Haimann<\/p>

Director<\/strong>: Igor Borghi<\/p>

Director of Photography<\/strong>: Alessandro Bolzoni<\/p>

Editing<\/strong>: Nicola Mucelli<\/p>

Color Correction<\/strong>: You Are<\/p>

Music<\/strong>: Enzo Casucci<\/p>\r\n\r\n