{"id":2144,"date":"2014-11-27T15:00:00","date_gmt":"2014-11-27T14:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2014\/11\/27\/intesta-armando-testa-group-designs-the-new-identity-and-brand-architecture-of-the-coesia-group\/"},"modified":"2019-03-14T12:39:50","modified_gmt":"2019-03-14T11:39:50","slug":"intesta-armando-testa-group-designs-the-new-identity-and-brand-architecture-of-the-coesia-group","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/intesta-armando-testa-group-designs-the-new-identity-and-brand-architecture-of-the-coesia-group\/","title":{"rendered":"INTESTA \u2013 ARMANDO TESTA GROUP \u201cDESIGNS\u201d THE NEW IDENTITY AND BRAND ARCHITECTURE OF THE COESIA GROUP"},"content":{"rendered":"

After creative consultation, Coesia<\/strong>, the Italian group of companies and industrial solutions, headed by Isabella Seragnoli, has assigned the inTesta Agency with their complex rebranding project and with the design of a new international brand architecture.<\/p>

Over recent years the Coesia Grou<\/strong>p has been involved in substantial international expansion, thanks to the acquistion of important productive companies operating in 4 different continents. Today the Group consits of 14 leading companies in the production of industrial machinery, in the design and production of solutions for industrial processes and in the creation of precision mechanisms.<\/p>

With leading clients in a range of market sectors (Consumer Goods, Tobacco, Healthcare, Aerospace, Racing & Automotive, Electronics), Coesia currently has 92 operative units of which 55 are productive plants, present in 31 different countries. In 2013 they recorded turnover of around 1,400 million Euros.<\/p>

This was the complex and renovated company structure from which the agency of the Armando Testa Group started off, without ever losing sight of the brand positioning, to manage the \u201crestyling\u201d of the Coesia logo. That\u2019s how they came up with a more human and gestural evolution of the original logo, aimed at communicating the \u201cHuman Touch of Technology\u201d, which is the essence of the positioning and values of the Groupp.<\/p>

Once the new identity of the parent company had been defined, inTesta \u201cdesigned\u201d the logos of the 14 controlled companies from scratch and to ensure uniformity of the logos decided it was decided to use the same visual language throughout, which can safegurard and promote the special features and the history of each of the individual companies.<\/p>\r\n\r\n