{"id":2151,"date":"2014-11-03T14:58:39","date_gmt":"2014-11-03T13:58:39","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2014\/11\/03\/citterio-makes-a-tv-announcement-about-its-partnership-with-the-italian-pavilion-at-expo-2015\/"},"modified":"2019-03-14T12:39:57","modified_gmt":"2019-03-14T11:39:57","slug":"citterio-makes-a-tv-announcement-about-its-partnership-with-the-italian-pavilion-at-expo-2015","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/citterio-makes-a-tv-announcement-about-its-partnership-with-the-italian-pavilion-at-expo-2015\/","title":{"rendered":"CITTERIO MAKES A TV ANNOUNCEMENT ABOUT ITS PARTNERSHIP WITH THE ITALIAN PAVILION AT EXPO 2015"},"content":{"rendered":"<p>The creativity features a symbolic representation of the affinity between the two brands. It exploits the similarity between the circles composing the logo of the Italy Pavilion and some plates of appetising Citterio cold cuts, lying on a table: the plates are rapidly removed by a number of different people and so gradually the distinctive logo of Italy\u2019s presence at the Expo is revealed.<\/p><p>Citterio won the pitch for the preparation of an important exhibition space inside the Italy Pavilion. The most important Italian salami\/delicatessen products will be displayed here, their histories will be told and the places where they originate will be described.<\/p><p>The new campaign was devised by Daniele Bona and Lara Eandi with executive creative direction from Michele Mariani, it is produced by Little Bull, directed by Augusto Storero and planning by Media Italia.<\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/147328-citterioexpo_7s_online_originale-6ecbbb-original-1415021128.jpg\">\n    <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/147328-citterioexpo_7s_online_originale-6ecbbb-original-1415021128.jpg\" \n        alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/147328-citterioexpo_7s_online_originale-6ecbbb-original-1415021128.jpg\" \n      class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/147329-citterioexpo_7s_online_originale-1-81e02d-original-1415021128.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/147329-citterioexpo_7s_online_originale-1-81e02d-original-1415021128.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/147329-citterioexpo_7s_online_originale-1-81e02d-original-1415021128.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/147326-citterioexpo_7s_online_originale-2-7ed4a4-original-1415021127.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/147326-citterioexpo_7s_online_originale-2-7ed4a4-original-1415021127.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/147326-citterioexpo_7s_online_originale-2-7ed4a4-original-1415021127.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/147327-citterioexpo_7s_online_originale-3-83fe94-original-1415021127.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/147327-citterioexpo_7s_online_originale-3-83fe94-original-1415021127.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/147327-citterioexpo_7s_online_originale-3-83fe94-original-1415021127.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/X18mvqqRQCM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The creativity features a symbolic representation of the affinity between the two brands. It exploits the similarity between the circles composing the logo of the Italy Pavilion and some plates of appetising Citterio cold cuts, lying on a table: the plates are rapidly removed by a number of different people and so gradually the distinctive [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1767,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CITTERIO MAKES A TV ANNOUNCEMENT ABOUT ITS PARTNERSHIP WITH THE ITALIAN PAVILION AT EXPO 2015 - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/citterio-makes-a-tv-announcement-about-its-partnership-with-the-italian-pavilion-at-expo-2015\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"CITTERIO MAKES A TV ANNOUNCEMENT ABOUT ITS PARTNERSHIP WITH THE ITALIAN PAVILION AT EXPO 2015 - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"The creativity features a symbolic representation of the affinity between the two brands. It exploits the similarity between the circles composing the logo of the Italy Pavilion and some plates of appetising Citterio cold cuts, lying on a table: the plates are rapidly removed by a number of different people and so gradually the distinctive [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/03\/147326-citterioexpo_7s_online_originale-2-7ed4a4-original-1415021127.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Vincenzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/citterio-makes-a-tv-announcement-about-its-partnership-with-the-italian-pavilion-at-expo-2015\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/en\/citterio-makes-a-tv-announcement-about-its-partnership-with-the-italian-pavilion-at-expo-2015\/\",\"name\":\"CITTERIO MAKES A TV ANNOUNCEMENT ABOUT ITS PARTNERSHIP WITH THE ITALIAN PAVILION AT EXPO 2015 - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2014-11-03T13:58:39+00:00\",\"dateModified\":\"2019-03-14T11:39:57+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/citterio-makes-a-tv-announcement-about-its-partnership-with-the-italian-pavilion-at-expo-2015\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/en\/citterio-makes-a-tv-announcement-about-its-partnership-with-the-italian-pavilion-at-expo-2015\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/citterio-makes-a-tv-announcement-about-its-partnership-with-the-italian-pavilion-at-expo-2015\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CITTERIO MAKES A TV ANNOUNCEMENT ABOUT ITS PARTNERSHIP WITH THE ITALIAN PAVILION AT EXPO 2015\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\",\"name\":\"Andrea Vincenzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g\",\"caption\":\"Andrea Vincenzi\"},\"sameAs\":[\"https:\/\/twitter.com\/ArmandoTestaSpA\"],\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/avincenzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CITTERIO MAKES A TV ANNOUNCEMENT ABOUT ITS PARTNERSHIP WITH THE ITALIAN PAVILION AT EXPO 2015 - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/citterio-makes-a-tv-announcement-about-its-partnership-with-the-italian-pavilion-at-expo-2015\/","twitter_card":"summary_large_image","twitter_title":"CITTERIO MAKES A TV ANNOUNCEMENT ABOUT ITS PARTNERSHIP WITH THE ITALIAN PAVILION AT EXPO 2015 - AT News Room","twitter_description":"The creativity features a symbolic representation of the affinity between the two brands. 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