{"id":2175,"date":"2014-09-15T13:52:37","date_gmt":"2014-09-15T11:52:37","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2014\/09\/15\/rolling-stone-changes-its-skin-with-armando-testa-and-lamusicaringrazia\/"},"modified":"2019-03-14T12:40:11","modified_gmt":"2019-03-14T11:40:11","slug":"rolling-stone-changes-its-skin-with-armando-testa-and-lamusicaringrazia","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/rolling-stone-changes-its-skin-with-armando-testa-and-lamusicaringrazia\/","title":{"rendered":"ROLLING STONE CHANGES ITS SKIN WITH ARMANDO TESTA. AND #LAMUSICARINGRAZIA."},"content":{"rendered":"

In the new campaign created by Armando Testa, music thanks not only those who play music but also listeners. It thanks those who are tone deaf, mums who hum a lullaby, those who keep quiet those who listen with their hearts, those who go crowd surfing, but also on their feet who catch him as he plunges into the audience.<\/p>


Only music will change music, only music will save music #lamusicaringrazia is Rolling Stone\u2019s new brand religion. <\/p>

The creative concept developed by Vincenzo Celli, Creative Director of Armando Testa Milan, was transformed into images by the Branded Entertainment Unit of Freemantle Media which produced a thrilling 60\u201d video ad which will be on line on the RollingStone <\/a>site from today12 September. <\/p>

Seven young filmmakers were involved in creating the video (Marco Prestini, Andrea Giacomini, Alex Grazioli, Mattia Benetti, Gianluca Catania, Gabriele Trapani, Vittorio Bonaffini), which is accompanied by a track which was specially composed by Alessandro Branca with vocals by Ilaria Bernardini, which celebrates music in all its forms at all moments of life.<\/p>\r\n\r\n