{"id":2180,"date":"2014-07-17T08:29:15","date_gmt":"2014-07-17T06:29:15","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2014\/07\/17\/a-new-creative-director-joins-the-armando-testa-group\/"},"modified":"2019-03-14T12:40:16","modified_gmt":"2019-03-14T11:40:16","slug":"a-new-creative-director-joins-the-armando-testa-group","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/a-new-creative-director-joins-the-armando-testa-group\/","title":{"rendered":"A NEW CREATIVE DIRECTOR JOINS THE ARMANDO TESTA GROUP."},"content":{"rendered":"<p>Jacopo Morini was one of the first Italian creatives and video makers to experiment with the web as a showcase uploading his videos on MySpace even before the advent of YouTube. <\/p><p>Some of these videos created with his team (i Bugs) were awarded the \u201cMondo\u201d Home Page and attracted the attention of the TV programme \u201cLe Iene\u201d which then included them with their official team of their reporters.<\/p><p>At the same time Jacopo became a writer of a multiplatform TV format mixing typical components of the web with those from TV  (e.g. the programme \u201cReputescion\u201d hosted by the journalist Andrea Scanzi who would interview a guest in every episode interviewed and then confront them with their online reputation \u2026 to date guests have included the most interesting movers and shakers from the world of politics, showbiz and journalism such as Carlo Freccero, Giuseppe Severgnini, Vittorio Sgarbi, Carlo Verdone, Joe Bastianich, Don Gallo (to mention just a few). <\/p><p>As creative director of the channel La3 Jacopo was one of the first to bring Web Series to Italy  (including cults such as MalViviendo) he also specialises in the production of Viral and Web Series created with the main Italian Web Stars (such as the multi-award winning &#8220;the jackal&#8221;). <\/p><p>In 2013 Jacopo created one of the most important events dedicated to the Web in Italy: the Web Show Awards, with a total of 40 thousand viewers among those watching live and in streaming on YouTube and 30 million web interactions in just one night.<\/p><p>Web Stars from different categories, up and coming digital talents and in general the most viewed web contents received awards on the stage of the Web Show Awards. <\/p><p>The viral campaign to launch the event was featured in national and international press and on the home pages of sites all over the world thanks to the involvement of stars from the world of showbiz and international sports in an unexpected awards ceremony  (hosted by a zombie) and for the numbers reached on social media.<\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n   <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/136108-02f98284-e10b-4293-aeb6-929ab6fa8482-jacopo2-original-1405513678.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/136108-02f98284-e10b-4293-aeb6-929ab6fa8482-jacopo2-original-1405513678.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/136108-02f98284-e10b-4293-aeb6-929ab6fa8482-jacopo2-original-1405513678.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/gelq_Ub_SeE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Jacopo Morini was one of the first Italian creatives and video makers to experiment with the web as a showcase uploading his videos on MySpace even before the advent of YouTube. Some of these videos created with his team (i Bugs) were awarded the \u201cMondo\u201d Home Page and attracted the attention of the TV programme [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1858,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A NEW CREATIVE DIRECTOR JOINS THE ARMANDO TESTA GROUP. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/a-new-creative-director-joins-the-armando-testa-group\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"A NEW CREATIVE DIRECTOR JOINS THE ARMANDO TESTA GROUP. - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Jacopo Morini was one of the first Italian creatives and video makers to experiment with the web as a showcase uploading his videos on MySpace even before the advent of YouTube. Some of these videos created with his team (i Bugs) were awarded the \u201cMondo\u201d Home Page and attracted the attention of the TV programme [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/03\/136108-02f98284-e10b-4293-aeb6-929ab6fa8482-jacopo2-original-1405513678.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Vincenzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/a-new-creative-director-joins-the-armando-testa-group\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/en\/a-new-creative-director-joins-the-armando-testa-group\/\",\"name\":\"A NEW CREATIVE DIRECTOR JOINS THE ARMANDO TESTA GROUP. - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2014-07-17T06:29:15+00:00\",\"dateModified\":\"2019-03-14T11:40:16+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/a-new-creative-director-joins-the-armando-testa-group\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/en\/a-new-creative-director-joins-the-armando-testa-group\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/a-new-creative-director-joins-the-armando-testa-group\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A NEW CREATIVE DIRECTOR JOINS THE ARMANDO TESTA GROUP.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\",\"name\":\"Andrea Vincenzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g\",\"caption\":\"Andrea Vincenzi\"},\"sameAs\":[\"https:\/\/twitter.com\/ArmandoTestaSpA\"],\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/avincenzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A NEW CREATIVE DIRECTOR JOINS THE ARMANDO TESTA GROUP. - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/a-new-creative-director-joins-the-armando-testa-group\/","twitter_card":"summary_large_image","twitter_title":"A NEW CREATIVE DIRECTOR JOINS THE ARMANDO TESTA GROUP. - AT News Room","twitter_description":"Jacopo Morini was one of the first Italian creatives and video makers to experiment with the web as a showcase uploading his videos on MySpace even before the advent of YouTube. 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