{"id":2186,"date":"2014-06-03T10:00:00","date_gmt":"2014-06-03T08:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2014\/06\/03\/parlami-damore-minu-lets-speak-of-love-minu\/"},"modified":"2019-03-14T12:40:25","modified_gmt":"2019-03-14T11:40:25","slug":"parlami-damore-minu-lets-speak-of-love-minu","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/parlami-damore-minu-lets-speak-of-love-minu\/","title":{"rendered":"\u201cPARLAMI D\u2019AMORE, MIN\u00d9\u201d. “LET’S SPEAK OF LOVE, MIN\u00d9”"},"content":{"rendered":"

The latest arrival in casa Lavazza, the A Modo Mio \u201cMin\u00f9\u201d<\/strong> machine, is the star of the new digital campaign, online from 3rd June on main portals.<\/p>

Fun, super-colourful and suitable for any space, \u201cMin\u00f9\u201d is the little one that makes espresso great.<\/p>

The campaign was created by the Armando Testa<\/strong> agency, using a video and, thanks to the ironic and impactful creativity, all played out with the animation of the A Modo Mio capsules, it immediately inspires warmth and friendliness.<\/p>

To the notes of the unforgettable song from the 30s \u201cParlami d\u2019amore Mari\u00f9\u201d we see the A Modo Mio capsules describe how a love story \u201cstrikes” paraphrasing the words: \u201cDimmi che fai tutto per me, dimmi che fai solo il caff\u00e8, con te in casa mia non soffro pi\u00f9, parlami d’amore Min\u00f9.\u201d<\/p>

(“Tell me that you’ll do anything for me, that you’ll only make coffee, I won’t suffer any more when you are at my home, let’s speak of love Min\u00f9”).<\/p>

In parallel with the digital campaign, a press campaign in magazines and large format outdoor where the A Modo Mio capsules artistically form a large heart, the symbol of the love story with Min\u00f9, are also running.<\/p>

Executive creative director: Michele Mariani, <\/p>

Creative director: Andrea Lantelme, <\/p>

Copywriter: Federico Bonenti, <\/p>

Client service: Nicola Crivelli, Roberto Ferrero.<\/p>

Production company: Proxima Milano, <\/p>

Executive Producer: Andrea Masera,<\/p>

Creative supervisor: Claudio Falconi, <\/p>

Director and graphic designer: Darko Prolic,<\/p>

Music: Paolo d\u2019Errico.<\/p>\r\n\r\n