{"id":2229,"date":"2014-01-20T11:00:00","date_gmt":"2014-01-20T10:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2014\/01\/20\/acraf-momentact\/"},"modified":"2019-03-14T12:40:42","modified_gmt":"2019-03-14T11:40:42","slug":"acraf-momentact","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/acraf-momentact\/","title":{"rendered":"ACRAF &#8211; MOMENTACT"},"content":{"rendered":"<p>Dal 19  gennaio, sulle principali emittenti TV, il Gruppo Angelini torna in comunicazione con un nuovo filmato dedicato alle  capsule di MomentAct. Fa leva sul modo di dire: \u201cun dolore cos\u00ec forte che mi  stringe la testa come in una morsa\u201d.<\/p><p>Una  morsa rossa vera stringe la testa di un uomo  intorno ai 35 anni sottolineando con la rotazione della leva, il suo  suono stridente e l\u2019espressione di crescente dolore del viso, il suo mal di  testa forte. <\/p><p>La  capsula rossa di MomentAct e il suo contenuto liquido esaltato da un\u2019animazione  in 3D, evidenziano la rapidit\u00e0 di efficacia della sua \u201ctecnologia liquida\u201d.<\/p><p>L\u2019invito  a non aspettare a prenderla \u00e8 giustificato dal rapido scomparire della morsa, dal  sorriso e dalla pronta disponibilit\u00e0 del protagonista a continuare a giocare  con la sua bambina e il loro cane. Perch\u00e9 i bei momenti non possono aspettare\u2026<\/p><p>Il  richiamo finale al key frame della morsa sul crowner dell\u2019espositore da banco,  sottolinea il collegamento tra la TV e il punto vendita.<\/p><p>Sotto la  direzione creativa di Piero Reinerio, hanno lavorato al progetto l\u2019art Laura  Pelissero e la copy Mariarosa Galleano. La regia \u00e8 di Fr\u00e9d\u00e9ric Potier per la  casa di produzione Little Bull. Pianifica Media Italia. <\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n    <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/121108-404456a5-efb6-4e75-9f18-6914e7317e87-momentact_01-original-1391595165.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/121108-404456a5-efb6-4e75-9f18-6914e7317e87-momentact_01-original-1391595165.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/121108-404456a5-efb6-4e75-9f18-6914e7317e87-momentact_01-original-1391595165.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/121109-17bfe1b5-f171-423a-8ee4-40bd57f61975-momentact_05-original-1391595186.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/121109-17bfe1b5-f171-423a-8ee4-40bd57f61975-momentact_05-original-1391595186.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/121109-17bfe1b5-f171-423a-8ee4-40bd57f61975-momentact_05-original-1391595186.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/121110-aa523048-f980-4399-ac3a-9c1a6349adf4-momentact_06-original-1391595212.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/121110-aa523048-f980-4399-ac3a-9c1a6349adf4-momentact_06-original-1391595212.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/121110-aa523048-f980-4399-ac3a-9c1a6349adf4-momentact_06-original-1391595212.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/TXEw9tZMOW0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>On air la nuova campagna Armando Testa per il Gruppo Angelini.<br \/>\nIl nuovo spot \u00e8 dedicato alle capsule di MomentAct e  gioca sul modo di dire: \u201cun dolore cos\u00ec forte che mi stringe la testa come in una morsa\u201d.<\/p>\n","protected":false},"author":2,"featured_media":2230,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ACRAF - MOMENTACT - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/acraf-momentact\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"ACRAF - MOMENTACT - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"On air la nuova campagna Armando Testa per il Gruppo Angelini. Il nuovo spot \u00e8 dedicato alle capsule di MomentAct e gioca sul modo di dire: \u201cun dolore cos\u00ec forte che mi stringe la testa come in una morsa\u201d.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/03\/121137-a43af6cc-ff4c-47fd-a3f1-d028612ef9fc-cover_-original-1391596096.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Vincenzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/acraf-momentact\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/en\/acraf-momentact\/\",\"name\":\"ACRAF - MOMENTACT - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2014-01-20T10:00:00+00:00\",\"dateModified\":\"2019-03-14T11:40:42+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/acraf-momentact\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/en\/acraf-momentact\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/acraf-momentact\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ACRAF &#8211; MOMENTACT\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\",\"name\":\"Andrea Vincenzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g\",\"caption\":\"Andrea Vincenzi\"},\"sameAs\":[\"https:\/\/twitter.com\/ArmandoTestaSpA\"],\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/avincenzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ACRAF - MOMENTACT - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/acraf-momentact\/","twitter_card":"summary_large_image","twitter_title":"ACRAF - MOMENTACT - AT News Room","twitter_description":"On air la nuova campagna Armando Testa per il Gruppo Angelini. Il nuovo spot \u00e8 dedicato alle capsule di MomentAct e gioca sul modo di dire: \u201cun dolore cos\u00ec forte che mi stringe la testa come in una morsa\u201d.","twitter_image":"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/03\/121137-a43af6cc-ff4c-47fd-a3f1-d028612ef9fc-cover_-original-1391596096.jpg","twitter_creator":"@ArmandoTestaSpA","twitter_site":"@ArmandoTestaSpA","twitter_misc":{"Scritto da":"Andrea Vincenzi","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/newsroom.armandotesta.it\/en\/acraf-momentact\/","url":"https:\/\/newsroom.armandotesta.it\/en\/acraf-momentact\/","name":"ACRAF - MOMENTACT - AT News Room","isPartOf":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#website"},"datePublished":"2014-01-20T10:00:00+00:00","dateModified":"2019-03-14T11:40:42+00:00","author":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a"},"breadcrumb":{"@id":"https:\/\/newsroom.armandotesta.it\/en\/acraf-momentact\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsroom.armandotesta.it\/en\/acraf-momentact\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/newsroom.armandotesta.it\/en\/acraf-momentact\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newsroom.armandotesta.it\/it\/"},{"@type":"ListItem","position":2,"name":"ACRAF &#8211; MOMENTACT"}]},{"@type":"WebSite","@id":"https:\/\/newsroom.armandotesta.it\/it\/#website","url":"https:\/\/newsroom.armandotesta.it\/it\/","name":"AT News Room","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a","name":"Andrea Vincenzi","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g","caption":"Andrea Vincenzi"},"sameAs":["https:\/\/twitter.com\/ArmandoTestaSpA"],"url":"https:\/\/newsroom.armandotesta.it\/it\/author\/avincenzi\/"}]}},"_links":{"self":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/2229\/"}],"collection":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/users\/2\/"}],"replies":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/comments\/?post=2229"}],"version-history":[{"count":1,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/2229\/revisions\/"}],"predecessor-version":[{"id":2796,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/2229\/revisions\/2796\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/media\/2230\/"}],"wp:attachment":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/media\/?parent=2229"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/tags\/?post=2229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}