{"id":2246,"date":"2013-12-05T12:00:00","date_gmt":"2013-12-05T11:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2013\/12\/05\/lavazza-a-modo-mio\/"},"modified":"2019-03-14T12:40:45","modified_gmt":"2019-03-14T11:40:45","slug":"lavazza-a-modo-mio","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/lavazza-a-modo-mio\/","title":{"rendered":"LAVAZZA A MODO MIO"},"content":{"rendered":"<p>Il sistema  espresso Lavazza A Modo Mio \u00e8 in campagna su stampa e affissioni speciali con  la nuova macchina Espria e nuove miscele tutte da scoprire.<\/p><p>Protagonista  della stampa periodica \u00e8 la gamma delle cialde, dieci diverse miscele per  soddisfare ogni gusto e regalarsi sempre la qualit\u00e0 dell\u2019autentico espresso  italiano.<\/p><p>La stampa  quotidiana \u00e8 invece dedicata al lancio della macchina \u00c9spria, la nuova compatta  del sistema A Modo Mio.<\/p><p>Entrambe  le immagini di campagna sono state create con una composizione artistica di  tantissime cialde, a simboleggiare una bocca e un occhio.<\/p><p>\u00c9spria sar\u00e0  anche protagonista di due impattanti maxi affissioni, a Torino in Piazza San  Carlo e a Milano in piazza San Babila. Quest\u2019ultima \u00e8 arricchita da effetti  speciali che ne animeranno ulteriormente la creativit\u00e0.<\/p><p>La  campagna \u00e8 ideata dall\u2019Armando Testa (direttore creativo esecutivo Michele  Mariani, direttore creativo Andrea Lantelme, copy Federico Bonenti), <\/p><p>Le  immagini di cialde sono realizzate Martin &amp; Rainone, la fotografia di  macchine A Modo Mio e caff\u00e8 \u00e8 di Ivano Piva.<\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n   <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/121351-a87a38c5-17e2-4e19-abc0-b3cbb6b75fae-amm_pag_miscele-original-1391686269.jpg\">\n   <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/121351-a87a38c5-17e2-4e19-abc0-b3cbb6b75fae-amm_pag_miscele-original-1391686269.jpg\" \n       alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/121351-a87a38c5-17e2-4e19-abc0-b3cbb6b75fae-amm_pag_miscele-original-1391686269.jpg\" \n     class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/121352-0c925b4e-b638-42ed-a564-0488f003274a-lavazza_sanbabila-original-1391686287.jpg\">\n <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/121352-0c925b4e-b638-42ed-a564-0488f003274a-lavazza_sanbabila-original-1391686287.jpg\" \n         alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/121352-0c925b4e-b638-42ed-a564-0488f003274a-lavazza_sanbabila-original-1391686287.jpg\" \n       class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/121357-2a22e2a9-0f16-43ba-8e72-2e220a9c1428-lavazza_occhio_san_2520carlo-original-1391687192.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/121357-2a22e2a9-0f16-43ba-8e72-2e220a9c1428-lavazza_occhio_san_2520carlo-original-1391687192.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/121357-2a22e2a9-0f16-43ba-8e72-2e220a9c1428-lavazza_occhio_san_2520carlo-original-1391687192.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Protagoniste della campagna la nuova macchina \u00c9spria e la gamma delle cialde. Entrambe le immagini di<br \/>\ncampagna sono state create con una composizione artistica di tantissime cialde, a simboleggiare una bocca e<br \/>\nun occhio. Effetti speciali per le impattanti maxi affissioni, a Torino in Piazza San Carlo e a Milano in piazza<br \/>\nSan Babila.<\/p>\n","protected":false},"author":2,"featured_media":2247,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LAVAZZA A MODO MIO - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/lavazza-a-modo-mio\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"LAVAZZA A MODO MIO - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Protagoniste della campagna la nuova macchina \u00c9spria e la gamma delle cialde. Entrambe le immagini di campagna sono state create con una composizione artistica di tantissime cialde, a simboleggiare una bocca e un occhio. Effetti speciali per le impattanti maxi affissioni, a Torino in Piazza San Carlo e a Milano in piazza San Babila.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/03\/121356-70e56f5f-78bb-4bf0-8b6e-bd9bdec9627c-cover_lv_amm-original-1391687081.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Vincenzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/lavazza-a-modo-mio\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/en\/lavazza-a-modo-mio\/\",\"name\":\"LAVAZZA A MODO MIO - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2013-12-05T11:00:00+00:00\",\"dateModified\":\"2019-03-14T11:40:45+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/lavazza-a-modo-mio\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/en\/lavazza-a-modo-mio\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/lavazza-a-modo-mio\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LAVAZZA A MODO MIO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\",\"name\":\"Andrea Vincenzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g\",\"caption\":\"Andrea Vincenzi\"},\"sameAs\":[\"https:\/\/twitter.com\/ArmandoTestaSpA\"],\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/avincenzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LAVAZZA A MODO MIO - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/lavazza-a-modo-mio\/","twitter_card":"summary_large_image","twitter_title":"LAVAZZA A MODO MIO - AT News Room","twitter_description":"Protagoniste della campagna la nuova macchina \u00c9spria e la gamma delle cialde. Entrambe le immagini di campagna sono state create con una composizione artistica di tantissime cialde, a simboleggiare una bocca e un occhio. 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