{"id":2267,"date":"2013-09-02T13:00:00","date_gmt":"2013-09-02T11:00:00","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/\/2013\/09\/02\/stefanel-presenta-feelmore\/"},"modified":"2019-03-14T12:40:50","modified_gmt":"2019-03-14T11:40:50","slug":"stefanel-presenta-feelmore","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/stefanel-presenta-feelmore\/","title":{"rendered":"STEFANEL PRESENTA #FEELMORE"},"content":{"rendered":"<p>La nuova campagna <strong>Stefanel,<\/strong> curata  dall\u2019agenzia <strong>Armando Testa<\/strong>, a  partire da settembre invader\u00e0 viralmente la rete e le citt\u00e0 con un messaggio  che \u00e8 anche un invito a vivere intensamente la propria vita: <strong>\u201cFEEL  MORE\u201d<\/strong><strong>.<\/strong><\/p><p><strong><\/strong><\/p><p><strong>\u201cFEEL MORE\u201d <\/strong>\u00e8 un progetto di comunicazione a  360 gradi, sviluppato con l\u2019obiettivo di trovare un nuovo linguaggio capace di  riflettere lo spirito del brand valorizzandone il cuore: la maglieria, da oltre  50 anni DNA di Stefanel.<\/p><p>Partendo da questi elementi distintivi \u00e8 nata una  campagna che fa delle emozioni e della sensibilit\u00e0 i propri punti di forza: in  un mondo sempre pi\u00f9 freddo, frenetico, virtuale e superficiale, \u00e8 forte il  desiderio di ritornare a dare valore alle sensazioni e ai sentimenti,  riappropriandosi di una realt\u00e0 pi\u00f9 intima e avvolgente.<\/p><p>E\u2019 questo il messaggio, l\u2019invito, l\u2019hashtag che  Stefanel lancer\u00e0 alle donne per la nuova stagione autunno-inverno 2013\/2014. Un  concetto che \u00e8 diventato un <strong>video  manifesto<\/strong> per la TV e per internet,  una <strong>campagna stampa<\/strong>, un\u2019<strong>affissione<\/strong>, <strong>i cataloghi,<\/strong> <strong>nuove  vetrine<\/strong> e un <strong>sito internet<\/strong> rinnovato e perfettamente integrato con i  <strong>social network<\/strong> &#8211; Facebook, Twitter, Instagram, Pinterest e Youtube &#8211; per  i quali \u00e8 stata pensata una nuova linea editoriale.<\/p><p>Una modella d\u2019eccezione far\u00e0 da testimonial  all\u2019intera operazione, la celebre <strong>top  model<\/strong> namibiana <strong>Behati Prinsloo<\/strong>.<\/p><p>Gli scatti della campagna stampa sono stati  realizzati a New York dal fotografo americano <strong>Matt Jones<\/strong>, scelto per il  suo talento nel catturare il lato pi\u00f9 spontaneo e vero delle donne.<\/p><p>Il <strong>video<\/strong>  \u00e8 stato diretto dalla coppia di registi francesi <strong>Patrick Guedj e Maeva  Delacroix <\/strong>e verr\u00e0 diffuso in diversi formati sia in televisione che on  line. La <strong>musica<\/strong> del video \u00e8 <strong>\u201cDance on my skin\u201d di Mi&amp;L\u2019au<\/strong>.<\/p><p>La direzione creativa del progetto \u00e8 di <strong>Michele  Mariani<\/strong> e <strong>Marco Faccio<\/strong>, copywriter <strong>Anna Ponti<\/strong>, art directors <strong>Barbara  Ghiotti e Alessandro Padalino.<\/strong><\/p><p>La casa di produzione \u00e8 <strong>The Box Films.<\/strong>  Executive Producer: <strong>Federico Levizzani.<\/strong><\/p><p><strong>La pianificazione TV \u00e8 stata curata da Media  Italia.<\/strong><\/p>\r\n\r\n<ul class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/121484-7ba01978-c1e3-498b-83f1-deaac17752d9-stefanel__adv_fw13_2-original-1391770389.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/121484-7ba01978-c1e3-498b-83f1-deaac17752d9-stefanel__adv_fw13_2-original-1391770389.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/121484-7ba01978-c1e3-498b-83f1-deaac17752d9-stefanel__adv_fw13_2-original-1391770389.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><li class=\"blocks-gallery-item\">\n <figure>\n  <a href=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/121485-bfedb3d8-12a2-447a-9939-217add8c38d7-stefanel__adv_fw13_3-original-1391770396.jpg\">\n  <img decoding=\"async\" src=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/121485-bfedb3d8-12a2-447a-9939-217add8c38d7-stefanel__adv_fw13_3-original-1391770396.jpg\" \n      alt=\"\" \n      data-link=\"https:\/\/newsroom.armandotesta.it\/\/wp-content\/uploads\/2019\/03\/121485-bfedb3d8-12a2-447a-9939-217add8c38d7-stefanel__adv_fw13_3-original-1391770396.jpg\" \n        class=\"td-modal-image\"\/>\n  <\/a>\n  <\/figure>\n <\/li><\/ul>\r\n\r\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/DClylPhu32A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Il nuovo progetto di comunicazione sar\u00e0 declinato attraverso un video manifesto per la tv e per internet, una<br \/>\ncampagna stampa, un\u2019affissione, i cataloghi, nuove vetrine e un sito internet rinnovato e perfettamente<br \/>\nintegrato con i social network. La direzione creativa del progetto \u00e8 di Michele Mariani e Marco Faccio.<br \/>\nTestimonial all\u2019intera operazione, la celebre top model namibiana Behati Prinsloo.<br \/>\nFeel More, un invito a vivere la propria vita in modo pi\u00f9 intenso, dando spazio alle sensazione e alle emozioni.<\/p>\n","protected":false},"author":2,"featured_media":2268,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>STEFANEL PRESENTA #FEELMORE - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/stefanel-presenta-feelmore\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"STEFANEL PRESENTA #FEELMORE - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"Il nuovo progetto di comunicazione sar\u00e0 declinato attraverso un video manifesto per la tv e per internet, una campagna stampa, un\u2019affissione, i cataloghi, nuove vetrine e un sito internet rinnovato e perfettamente integrato con i social network. La direzione creativa del progetto \u00e8 di Michele Mariani e Marco Faccio. Testimonial all\u2019intera operazione, la celebre top model namibiana Behati Prinsloo. Feel More, un invito a vivere la propria vita in modo pi\u00f9 intenso, dando spazio alle sensazione e alle emozioni.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/03\/121534-17137a35-a3f4-4f66-87fb-5ff4c4173ded-coover-original-1391780164.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Vincenzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/stefanel-presenta-feelmore\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/en\/stefanel-presenta-feelmore\/\",\"name\":\"STEFANEL PRESENTA #FEELMORE - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2013-09-02T11:00:00+00:00\",\"dateModified\":\"2019-03-14T11:40:50+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/stefanel-presenta-feelmore\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/en\/stefanel-presenta-feelmore\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/stefanel-presenta-feelmore\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"STEFANEL PRESENTA #FEELMORE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/097102a7d9da7e918db236bada3a1c5a\",\"name\":\"Andrea Vincenzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/314572425b98ddd7b713352e3f07cfca?s=96&d=blank&r=g\",\"caption\":\"Andrea Vincenzi\"},\"sameAs\":[\"https:\/\/twitter.com\/ArmandoTestaSpA\"],\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/avincenzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"STEFANEL PRESENTA #FEELMORE - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/stefanel-presenta-feelmore\/","twitter_card":"summary_large_image","twitter_title":"STEFANEL PRESENTA #FEELMORE - AT News Room","twitter_description":"Il nuovo progetto di comunicazione sar\u00e0 declinato attraverso un video manifesto per la tv e per internet, una campagna stampa, un\u2019affissione, i cataloghi, nuove vetrine e un sito internet rinnovato e perfettamente integrato con i social network. 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