{"id":3511,"date":"2019-05-20T15:03:12","date_gmt":"2019-05-20T13:03:12","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/aaa-viaggiatori-cercasi-in-partenza-la-nuova-campagna-di-armando-testa-per-moby-e-tirrenia\/"},"modified":"2019-05-21T17:01:43","modified_gmt":"2019-05-21T15:01:43","slug":"aaa-viaggiatori-cercasi-in-partenza-la-nuova-campagna-di-armando-testa-per-moby-e-tirrenia","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/aaa-viaggiatori-cercasi-in-partenza-la-nuova-campagna-di-armando-testa-per-moby-e-tirrenia\/","title":{"rendered":"AAA TRAVELLERS WANTED.  THE NEW CAMPAIGN BY ARMANDO TESTA FOR MOBY AND TIRRENIA IS READY TO TAKE OFF."},"content":{"rendered":"\n<p>It\u2019s what dreams are made for:\nwin 10,000 euros in 24 hours, testing out the comfort of a seaboard voyage.<\/p>\n\n\n\n<p>This is the amazing\n&#8220;engagement&#8221; which starts off the new Moby and Tirrenia AAA\nViaggiatori Cercasi <em>(AAA Travellers\nWanted)<\/em> campaign, created by Armando Testa. A real, actual job\nadvertisement aimed at smart travellers, to find 3 candidates who are experts:\na &#8220;food lover&#8221;, an explorer on the look out for great food, a\n&#8220;family manager&#8221; skilled in organising family holidays and a capable\n&#8220;travel expert&#8221; who can find the best trips at the lowest prices.<\/p>\n\n\n\n<p>The main touch points of the\nintegrated campaign are TV, radio (with 3 subjects of 15&#8243;) and a digital\nplatform on which the entire operation lands. It invites users to apply by\nsending a simple selfie video presentation. Then everyone can vote online for\ntheir favourite candidates. Moby and Tirrenia will then choose the three\ntravellers who, this summer will be involved in fantastic on-board experience\nwhich will be documented on social media.<\/p>\n\n\n\n<p>The entire operation will be\nfollowed on social media, on the official channels of Moby and Tirrenia with an\nad hoc editorial plan that includes posts and Instagram stories. The landing\npage dedicated to Viaggiatoricercasi.it will be the platform where applications\ncan be collected. The launch of the operation will be reinforced online by the\ninvolvement of a couple of &#8220;family influencers&#8221;: The Pozzolis Family.<\/p>\n\n\n\n<p>The campaign was conceived by\nFabiano Pagliara, Francesca Romaldo and Marco Abbro with creative direction\nfrom Jacopo Morini. It describes the challenge that Moby and Tirrenia are\nsetting for Italians in a fresh and engaging way: demonstrate that their\nattitude and passion can become a real job, at least for one day.<\/p>\n\n\n\n<p><br>\nThe goal is to demonstrate, in an unexpected and engaging way, that Moby and\nTirrenia are not afraid of comparisons and represent the ideal solution for\nanyone looking comfort and good value when travelling.<br>\n<br>\n<br>\n<\/p>\n\n\n\n<p>The campaign will be\nprogressively aired from May 19th on national and satellite networks, on the\nmajor radio networks and the web.<br>\nMedia planning by Media Italia.<\/p>\n\n\n\n<p>Agency:\nArmando Testa<\/p>\n\n\n\n<p>Creative\ndirection: Jacopo Morini<\/p>\n\n\n\n<p>Creative\nteam: Fabiano Pagliara, Marco Abbro, Francesca Romaldo<\/p>\n\n\n\n<p>Production\ncompany: Little Bull<\/p>\n\n\n\n<p>Director:\nJacopo Morini<\/p>\n\n\n\n<p>Project\nmanagement: Francesca Romaldo<\/p>\n\n\n\n<p>Digital\ncreative director: Antonello Falcone&nbsp;<\/p>\n\n\n\n<p>Tech\n&amp; Innovation Lead &#8211; Marco Savojardo<\/p>\n\n\n\n<p>Social\nmedia management &#8211; Fabio Cuscun\u00e0&nbsp;<\/p>\n\n\n\n<p>Digital\nart director &#8211; Fabio Camera&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/05\/2Moby_FoodLover_15s_online_10575_tv-1-1024x576.jpeg\" alt=\"\" class=\"wp-image-3507\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/05\/2Moby_FoodLover_15s_online_10575_tv-1-1024x576.jpeg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/05\/2Moby_FoodLover_15s_online_10575_tv-1-800x450.jpeg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/05\/2Moby_FoodLover_15s_online_10575_tv-1-768x432.jpeg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/05\/2Moby_FoodLover_15s_online_10575_tv-1-696x392.jpeg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/05\/2Moby_FoodLover_15s_online_10575_tv-1-1068x601.jpeg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/05\/2Moby_FoodLover_15s_online_10575_tv-1-747x420.jpeg 747w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/05\/2Moby_FoodLover_15s_online_10575_tv-1.jpeg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/05\/2Moby_FoodLover_15s_online_10575_tv-1-1320x743.jpeg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/RaMeVaUldtM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Moby &#8211; Soggetto Food Lover<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s what dreams are made for: win 10,000 euros in 24 hours, testing out the comfort of a seaboard voyage. This is the amazing &#8220;engagement&#8221; which starts off the new Moby and Tirrenia AAA Viaggiatori Cercasi (AAA Travellers Wanted) campaign, created by Armando Testa. A real, actual job advertisement aimed at smart travellers, to find [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AAA TRAVELLERS WANTED. THE NEW CAMPAIGN BY ARMANDO TESTA FOR MOBY AND TIRRENIA IS READY TO TAKE OFF. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/aaa-viaggiatori-cercasi-in-partenza-la-nuova-campagna-di-armando-testa-per-moby-e-tirrenia\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"AAA TRAVELLERS WANTED. THE NEW CAMPAIGN BY ARMANDO TESTA FOR MOBY AND TIRRENIA IS READY TO TAKE OFF. - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"It\u2019s what dreams are made for: win 10,000 euros in 24 hours, testing out the comfort of a seaboard voyage. This is the amazing &#8220;engagement&#8221; which starts off the new Moby and Tirrenia AAA Viaggiatori Cercasi (AAA Travellers Wanted) campaign, created by Armando Testa. A real, actual job advertisement aimed at smart travellers, to find [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/05\/Moby_FoodLover_15s_online_10575_tv.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Piizzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/aaa-viaggiatori-cercasi-in-partenza-la-nuova-campagna-di-armando-testa-per-moby-e-tirrenia\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/en\/aaa-viaggiatori-cercasi-in-partenza-la-nuova-campagna-di-armando-testa-per-moby-e-tirrenia\/\",\"name\":\"AAA TRAVELLERS WANTED. THE NEW CAMPAIGN BY ARMANDO TESTA FOR MOBY AND TIRRENIA IS READY TO TAKE OFF. - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2019-05-20T13:03:12+00:00\",\"dateModified\":\"2019-05-21T15:01:43+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/aaa-viaggiatori-cercasi-in-partenza-la-nuova-campagna-di-armando-testa-per-moby-e-tirrenia\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/en\/aaa-viaggiatori-cercasi-in-partenza-la-nuova-campagna-di-armando-testa-per-moby-e-tirrenia\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/aaa-viaggiatori-cercasi-in-partenza-la-nuova-campagna-di-armando-testa-per-moby-e-tirrenia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AAA TRAVELLERS WANTED. THE NEW CAMPAIGN BY ARMANDO TESTA FOR MOBY AND TIRRENIA IS READY TO TAKE OFF.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\",\"name\":\"Anna Piizzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"caption\":\"Anna Piizzi\"},\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AAA TRAVELLERS WANTED. THE NEW CAMPAIGN BY ARMANDO TESTA FOR MOBY AND TIRRENIA IS READY TO TAKE OFF. - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/aaa-viaggiatori-cercasi-in-partenza-la-nuova-campagna-di-armando-testa-per-moby-e-tirrenia\/","twitter_card":"summary_large_image","twitter_title":"AAA TRAVELLERS WANTED. THE NEW CAMPAIGN BY ARMANDO TESTA FOR MOBY AND TIRRENIA IS READY TO TAKE OFF. - AT News Room","twitter_description":"It\u2019s what dreams are made for: win 10,000 euros in 24 hours, testing out the comfort of a seaboard voyage. This is the amazing &#8220;engagement&#8221; which starts off the new Moby and Tirrenia AAA Viaggiatori Cercasi (AAA Travellers Wanted) campaign, created by Armando Testa. A real, actual job advertisement aimed at smart travellers, to find [&hellip;]","twitter_image":"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/05\/Moby_FoodLover_15s_online_10575_tv.jpeg","twitter_creator":"@ArmandoTestaSpA","twitter_site":"@ArmandoTestaSpA","twitter_misc":{"Scritto da":"Anna Piizzi","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/newsroom.armandotesta.it\/en\/aaa-viaggiatori-cercasi-in-partenza-la-nuova-campagna-di-armando-testa-per-moby-e-tirrenia\/","url":"https:\/\/newsroom.armandotesta.it\/en\/aaa-viaggiatori-cercasi-in-partenza-la-nuova-campagna-di-armando-testa-per-moby-e-tirrenia\/","name":"AAA TRAVELLERS WANTED. THE NEW CAMPAIGN BY ARMANDO TESTA FOR MOBY AND TIRRENIA IS READY TO TAKE OFF. - AT News Room","isPartOf":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#website"},"datePublished":"2019-05-20T13:03:12+00:00","dateModified":"2019-05-21T15:01:43+00:00","author":{"@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346"},"breadcrumb":{"@id":"https:\/\/newsroom.armandotesta.it\/en\/aaa-viaggiatori-cercasi-in-partenza-la-nuova-campagna-di-armando-testa-per-moby-e-tirrenia\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsroom.armandotesta.it\/en\/aaa-viaggiatori-cercasi-in-partenza-la-nuova-campagna-di-armando-testa-per-moby-e-tirrenia\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/newsroom.armandotesta.it\/en\/aaa-viaggiatori-cercasi-in-partenza-la-nuova-campagna-di-armando-testa-per-moby-e-tirrenia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newsroom.armandotesta.it\/it\/"},{"@type":"ListItem","position":2,"name":"AAA TRAVELLERS WANTED. THE NEW CAMPAIGN BY ARMANDO TESTA FOR MOBY AND TIRRENIA IS READY TO TAKE OFF."}]},{"@type":"WebSite","@id":"https:\/\/newsroom.armandotesta.it\/it\/#website","url":"https:\/\/newsroom.armandotesta.it\/it\/","name":"AT News Room","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346","name":"Anna Piizzi","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g","caption":"Anna Piizzi"},"url":"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/"}]}},"_links":{"self":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/3511\/"}],"collection":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/users\/5\/"}],"replies":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/comments\/?post=3511"}],"version-history":[{"count":2,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/3511\/revisions\/"}],"predecessor-version":[{"id":3517,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/posts\/3511\/revisions\/3517\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/media\/3513\/"}],"wp:attachment":[{"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/media\/?parent=3511"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsroom.armandotesta.it\/en\/wp-json\/wp\/v2\/tags\/?post=3511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}