{"id":3563,"date":"2019-05-31T16:00:37","date_gmt":"2019-05-31T14:00:37","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=3563"},"modified":"2019-06-05T18:25:58","modified_gmt":"2019-06-05T16:25:58","slug":"intesta-brings-do7-to-life-hotel-milano-scalas-new-eco-club-house","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/intesta-brings-do7-to-life-hotel-milano-scalas-new-eco-club-house\/","title":{"rendered":"INTESTA BRINGS DO7 TO LIFE, HOTEL MILANO SCALA\u2019S NEW ECO CLUB HOUSE."},"content":{"rendered":"\n<p>DO7 is&nbsp; Hotel Milano Scala\u2019s eco\nclub house. This elegant Milanese boutique hotel is located in the heart of\nMilan, in the Brera district, which is one of the most fascinating areas of the\ncity. The hotel has always been synonymous with culture and respect for the environment,\nunderlined by its activities and musically themed installations, as well as the\nattention paid to managing spaces and services in a green way. <\/p>\n\n\n\n<p>That is where the idea for the creation of a club house in via Dell\u2019Orso\n7 came from &nbsp;It is based on the model of\nhistoric British clubs, and it combines traditional activities with the\nconcepts that have always made the Hotel Milano Scala stand out.&nbsp; That\u2019s how DO7, the eco club house of the Hotel Milano Scala, was\ninaugurated where business, relaxation and culture all coexist: an eco-chic,\nenvironmentally conscious place for coworking, where you can feel at home and\nare able to work even if you don&#8217;t have a space in the city. <\/p>\n\n\n\n<p>InTesta, the\ncompany of the Armando Testa group which specialises in graphic design and\nbranding, was responsible for creating the new identity. This long-term project\nstarted off from the development of the name, included all the materials for\nthe identity, a press campaign, the design of the internet site <a href=\"https:\/\/www.do7.eco\">https:\/\/www.do7.eco<\/a> and management of the social networks, created with the digital\ndepartment of the group and &nbsp;finished up with\nthe official event to launch the club. <\/p>\n\n\n\n<p>Planning by\nMedia Italia.<\/p>\n\n\n\n<p><br>\nCREDITS:<\/p>\n\n\n\n<p>Creative\nDirection: Paolo Cremonesi<\/p>\n\n\n\n<p>Creative Team:\nEttore Monzeglio, Roberta Campagna<\/p>\n\n\n\n<p>Social Media\nManager: Chiara Guadagnini<\/p>\n\n\n\n<p>Client\nService &nbsp;Emanuele Cicogna Mozzoni,\nCarlotta Dejana<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"686\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/1-1-1024x686.jpg\" alt=\"\" class=\"wp-image-3564\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/1-1-1024x686.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/1-1-800x536.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/1-1-768x514.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/1-1-696x466.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/1-1-1068x715.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/1-1-627x420.jpg 627w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/1-1-1920x1286.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/1-1-1320x884.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/2-1-1024x768.jpg\" alt=\"\" class=\"wp-image-3565\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/2-1-1024x768.jpg 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/2-1-800x600.jpg 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/2-1-768x576.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/2-1-80x60.jpg 80w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/2-1-265x198.jpg 265w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/2-1-696x522.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/2-1-1068x801.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/2-1-560x420.jpg 560w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/2-1-1920x1440.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/2-1-1320x990.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"724\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/3-1-1024x724.png\" alt=\"\" class=\"wp-image-3566\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/3-1-1024x724.png 1024w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/3-1-800x566.png 800w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/3-1-768x543.png 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/3-1-100x70.png 100w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/3-1-696x492.png 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/3-1-1068x755.png 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/3-1-594x420.png 594w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/3-1-1920x1357.png 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/3-1-1320x933.png 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"593\" height=\"768\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/CAMPAGNA_STAMPA_DO7-1-593x768.jpg\" alt=\"\" class=\"wp-image-3567\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/CAMPAGNA_STAMPA_DO7-1-593x768.jpg 593w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/CAMPAGNA_STAMPA_DO7-1-463x600.jpg 463w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/CAMPAGNA_STAMPA_DO7-1-768x995.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/CAMPAGNA_STAMPA_DO7-1-696x901.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/CAMPAGNA_STAMPA_DO7-1-1068x1383.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/CAMPAGNA_STAMPA_DO7-1-324x420.jpg 324w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/CAMPAGNA_STAMPA_DO7-1.jpg 1298w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>InTesta, the company of the Armando Testa group which specialises in graphic design and branding, was responsible for creating the new identity. This long-term project started off from the development of the name, included all the materials for the identity, a press campaign, the design of the internet site https:\/\/www.do7.eco and management of the social networks, created with the digital department of the group and  finished up with the official event to launch the club.<\/p>\n","protected":false},"author":5,"featured_media":3622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>INTESTA BRINGS DO7 TO LIFE, HOTEL MILANO SCALA\u2019S NEW ECO CLUB HOUSE. - AT News Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.armandotesta.it\/it\/intesta-brings-do7-to-life-hotel-milano-scalas-new-eco-club-house\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"INTESTA BRINGS DO7 TO LIFE, HOTEL MILANO SCALA\u2019S NEW ECO CLUB HOUSE. - AT News Room\" \/>\n<meta name=\"twitter:description\" content=\"InTesta, the company of the Armando Testa group which specialises in graphic design and branding, was responsible for creating the new identity. This long-term project started off from the development of the name, included all the materials for the identity, a press campaign, the design of the internet site https:\/\/www.do7.eco and management of the social networks, created with the digital department of the group and finished up with the official event to launch the club.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/05\/2-1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:site\" content=\"@ArmandoTestaSpA\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Piizzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/intesta-brings-do7-to-life-hotel-milano-scalas-new-eco-club-house\/\",\"url\":\"https:\/\/newsroom.armandotesta.it\/en\/intesta-brings-do7-to-life-hotel-milano-scalas-new-eco-club-house\/\",\"name\":\"INTESTA BRINGS DO7 TO LIFE, HOTEL MILANO SCALA\u2019S NEW ECO CLUB HOUSE. - AT News Room\",\"isPartOf\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\"},\"datePublished\":\"2019-05-31T14:00:37+00:00\",\"dateModified\":\"2019-06-05T16:25:58+00:00\",\"author\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\"},\"breadcrumb\":{\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/intesta-brings-do7-to-life-hotel-milano-scalas-new-eco-club-house\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsroom.armandotesta.it\/en\/intesta-brings-do7-to-life-hotel-milano-scalas-new-eco-club-house\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/en\/intesta-brings-do7-to-life-hotel-milano-scalas-new-eco-club-house\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newsroom.armandotesta.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"INTESTA BRINGS DO7 TO LIFE, HOTEL MILANO SCALA\u2019S NEW ECO CLUB HOUSE.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#website\",\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/\",\"name\":\"AT News Room\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newsroom.armandotesta.it\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/5d4b22dee94ae271b95d488539ae4346\",\"name\":\"Anna Piizzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/newsroom.armandotesta.it\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4ed2db8b9426cdc2ce87794129f366e4?s=96&d=blank&r=g\",\"caption\":\"Anna Piizzi\"},\"url\":\"https:\/\/newsroom.armandotesta.it\/it\/author\/anna-piizzi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"INTESTA BRINGS DO7 TO LIFE, HOTEL MILANO SCALA\u2019S NEW ECO CLUB HOUSE. - AT News Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsroom.armandotesta.it\/it\/intesta-brings-do7-to-life-hotel-milano-scalas-new-eco-club-house\/","twitter_card":"summary_large_image","twitter_title":"INTESTA BRINGS DO7 TO LIFE, HOTEL MILANO SCALA\u2019S NEW ECO CLUB HOUSE. - AT News Room","twitter_description":"InTesta, the company of the Armando Testa group which specialises in graphic design and branding, was responsible for creating the new identity. 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