{"id":3593,"date":"2019-06-04T17:00:52","date_gmt":"2019-06-04T15:00:52","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=3593"},"modified":"2019-06-04T17:50:29","modified_gmt":"2019-06-04T15:50:29","slug":"sanbitter-and-armando-testa-a-winning-cocktail","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/sanbitter-and-armando-testa-a-winning-cocktail\/","title":{"rendered":"SANBITT\u00c8R AND ARMANDO TESTA, A WINNING COCKTAIL"},"content":{"rendered":"\n<p>Sanbitt\u00e8r is the leading non-alcohol aperitif in Italy\nand together with the Armando Testa agency it is launching digital\ncommunication focusing on the world of cocktails and mixability.&nbsp;<\/p>\n\n\n\n<p>Objective: tell stories using language that is\nminimalist, impactful, always surprising and aesthetically appealing.<\/p>\n\n\n\n<p>The mixology project came about due to the fact that Sanbitt\u00e8r\nis the perfect addition to other ingredients, and it uses that unmistakeable, minimalist\nlanguage typical of Testa. <\/p>\n\n\n\n<p>This contemporary language is empathetic and distinctive\nand can be extended to all touchpoints, thus creating a new brand identity.<\/p>\n\n\n\n<p>And if mixology is an art, then it has also become one\non social networks. That\u2019s where the idea came from to create mixed collages of\nelements on Instagram, apparently surreal and with high aesthetic impact but\nreally concealing and telling stories of passion, harmony, playfulness, and a balance\nbetween the ingredients of a cocktail.<\/p>\n\n\n\n<p>A good example of an IG Story&nbsp;is the launch of\nCosmopolitan Lime on the occasion of Cosmopolitan Day.&nbsp;<\/p>\n\n\n\n<p>The creativity exploits a vertical format to accompany\nthe user in an engaging journey which ends with the discovery of the\nproduct.&nbsp;So the famous New York cocktail reworked in San Bitter style abandons\nNew York to land at aperitifs all over Europe.<\/p>\n\n\n\n<p><strong>Credits:<\/strong><\/p>\n\n\n\n<p>Creative\nDirector: Dario Anania<\/p>\n\n\n\n<p>Art\nDirector: Roberto\nGargano<\/p>\n\n\n\n<p>Copywriter:\nMaria Meioli<\/p>\n\n\n\n<p>Animation\nDesigner: Francesco Padua<\/p>\n\n\n\n<p>Tech\n&amp; Innovation Lead: Marco Savojardo<\/p>\n\n\n\n<p>UX\n&amp; Motion Designer: Damiano Gui<\/p>\n\n\n\n<p>Social Media Manager: Fabio Cuscun\u00e0  Client Service: Alessandra Carrozzino, Cristina Castelli <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"864\" height=\"768\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/Cosmopolitan_SanBitter_IGS_IMG-1-864x768.jpg\" alt=\"\" class=\"wp-image-3594\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/Cosmopolitan_SanBitter_IGS_IMG-1-864x768.jpg 864w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/Cosmopolitan_SanBitter_IGS_IMG-1-675x600.jpg 675w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/Cosmopolitan_SanBitter_IGS_IMG-1-768x683.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/Cosmopolitan_SanBitter_IGS_IMG-1-696x619.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/Cosmopolitan_SanBitter_IGS_IMG-1-1068x949.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/Cosmopolitan_SanBitter_IGS_IMG-1-473x420.jpg 473w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/Cosmopolitan_SanBitter_IGS_IMG-1-1920x1707.jpg 1920w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/Cosmopolitan_SanBitter_IGS_IMG-1-1320x1173.jpg 1320w\" sizes=\"(max-width: 864px) 100vw, 864px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"768\" height=\"768\" src=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/Strawberry_03-1-768x768.jpg\" alt=\"\" class=\"wp-image-3595\" srcset=\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/Strawberry_03-1-768x768.jpg 768w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/Strawberry_03-1-150x150.jpg 150w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/Strawberry_03-1-600x600.jpg 600w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/Strawberry_03-1-696x696.jpg 696w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/Strawberry_03-1-1068x1068.jpg 1068w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/Strawberry_03-1-420x420.jpg 420w, https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/Strawberry_03-1.jpg 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"696\" height=\"522\" src=\"https:\/\/www.youtube.com\/embed\/9Fkm0LNuSsA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>SANBITTER   IG Story   Dalla Grande Mela<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Sanbitt\u00e8r is the leading non-alcohol aperitif in Italy and together with the Armando Testa agency it is launching digital communication focusing on the world of cocktails and mixability. <\/p>\n","protected":false},"author":5,"featured_media":3596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - 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