{"id":3614,"date":"2019-05-30T18:00:58","date_gmt":"2019-05-30T16:00:58","guid":{"rendered":"https:\/\/newsroom.armandotesta.it\/?p=3614"},"modified":"2019-06-05T18:17:41","modified_gmt":"2019-06-05T16:17:41","slug":"amaro-montenegro-and-the-jackal-ambassadors-of-humanspirit-with-armando-testa","status":"publish","type":"post","link":"https:\/\/newsroom.armandotesta.it\/en\/amaro-montenegro-and-the-jackal-ambassadors-of-humanspirit-with-armando-testa\/","title":{"rendered":"AMARO MONTENEGRO AND THE JACKAL AMBASSADORS OF #HUMANSPIRIT WITH ARMANDO TESTA"},"content":{"rendered":"\n

The branded\ncontent campaign is online <\/strong><\/p>\n\n\n\n

\u201cPROGRAMMI DA\nINCUBO \u2013 QUANDO ERA MEGLIO AVERE ALTRI PROGRAMMI\u201d <\/strong><\/p>\n\n\n\n

(NIGHTMARE PROGRAMMES \u2013 WHEN IT WAS\nBETTER TO <\/em><\/strong><\/p>\n\n\n\n

HAVE OTHER PROGRAMMES)<\/em><\/strong><\/em>
<\/p>\n\n\n\n

Amaro Montenegro\u2019s new branded content campaign <\/strong>\u00a0– a collaborative product involving the Armando Testa agency with creative direction from Jacopo Morini and The Jackal \u2013 has now made its debut.<\/p>\n\n\n\n

Part of the  #Humanspirit<\/strong>\ncommunication platform, developed by Armando Testa and launched in October 2018,\nfor this operation Amaro Montenegro has opted for a more relaxed tone than that\nof the famous team of Italian web creators to\nemphasis the  \u201cSapore vero\u201d (Genuine Taste)<\/em><\/strong> of friendship and authenticity<\/strong>,\nso the importance of socialising and enjoying time together can also be\npromoted among a younger target<\/strong>.<\/p>\n\n\n\n

This creative development involving\nthe factory The Jackal, in collaboration with Armando Testa sets out to be a\nsarcastic reflection on the alienation caused by today\u2019s technology,\nundermining human relationships and socialising. <\/p>\n\n\n\n

The format of the 3 videos created for\nthis operation recalls in an ironic way trash TV programmes on commercial\nchannels describing  \u201cinvasive\u201d\ntechnology which is gradually changing life styles. Now with the concept #Humanspirit<\/strong>, the brand is suggesting a\nmore balanced approach towards such technology in favour of genuine sharing.<\/p>\n\n\n\n

Two outstanding partners add the final touch to the\nrecipe – Comau and Makr Shakr<\/strong> \u2013 they make a special cameo with their robots\nsince they are convinced that along with Amaro\nMontenegro<\/strong>, while keeping man, his needs and his smile centre stage,\ntechnological evolution can lead us to a horizon of positive development.  <\/p>\n\n\n\n

The planning of the campaign with an exclusive on the Ciaopeople<\/strong> network, includes three videos which\nwill be online in crossposting on The Jackal, Fanpage and Amaro Montenegro properties\nand \u2013 to increase the\nvalues aspect \u2013 editorial support is also foreseen with six articles\ndistributed in Fanpage.it and the social network properties of the title.<\/p>\n\n\n\n

Here\u2019s the link for the first episode: https:\/\/www.youtube.com\/watch?v=LtRc4khEzOw<\/p>\n\n\n\n

CREDITS<\/strong><\/p>\n\n\n\n

Client: Amaro Montenegro<\/strong><\/strong><\/p>\n\n\n\n

Marketing\nManager Spirits: Alessandro Soleschi<\/p>\n\n\n\n

Senior\nBrand Manager: Daniele De Angelis<\/p>\n\n\n\n

Assistant\nBrand Manager: Marco Leonzi<\/p>\n\n\n\n

Agency: Armando Testa<\/strong><\/strong><\/p>\n\n\n\n

Head\nof Branded Content: Jacopo Morini<\/strong><\/p>\n\n\n\n

Creative\nDirection: Jacopo Morini, Antonello Falcone.<\/strong><\/p>\n\n\n\n

Art\nDirection: Giulia Richetta<\/strong><\/p>\n\n\n\n

Copywriting:\nFabiano Pagliara, Gabriella De Stefano<\/strong><\/p>\n\n\n\n

Project\nManagement: Mirko Di Gregoli<\/p>\n\n\n\n

Social\nmedia management: Ludovica D’Aquino<\/p>\n\n\n\n

Strategy:\nLuca Buonamici<\/strong><\/p>\n\n\n\n

Content Factory: The Jackal<\/strong><\/strong><\/p>\n\n\n\n

Head\nof Branded Content Ciaopeople: Vincenzo Piscopo<\/strong><\/p>\n\n\n\n

Creative\nDirection:  Francesco Ebbasta<\/p>\n\n\n\n

Copywriting:\nFrancesco Ebbasta, Alessandro Grespan, Elettra Mauri<\/p>\n\n\n\n

Project\nManagement Ciaopeople: Anna Manzo<\/p>\n\n\n\n

Director:\nFrancesco Ebbasta, Valerio Vestoso<\/p>\n\n\n\n

Assistant\nDirector: Magda De Cicco<\/p>\n\n\n\n

Director\nof Photography: Mattia Croccia<\/p>\n\n\n\n

Executive\nProducer: Simone Ruzzo<\/p>\n\n\n\n

General\nOrganisation: Maria Chiara De Gregorio<\/p>\n\n\n\n

Editing,\ngraphics and post production  (The\nJackal): Alfredo Felaco, Nicola Verre, Mario Rotili<\/p>\n\n\n\n

Music:\nLiz Martin<\/p>\n\n\n\n

Planning: Wavemaker<\/strong><\/p>\n\n\n\n

Editorial Partner: Fanpage.it<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n