![\"\"](\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/amu_frame_1-1-1024x576.jpg\")
<\/figure>\n\n\n\nAmuchina is a brand in the Angelini\nGroup and leader in the field of disinfection, and it is now advertising again on\nthe main television channels and in cinemas with a new 20-second spot, created\nby the Armando Testa agency, dedicated to the historic product – Amuchina\nConcentrata.<\/p>\n\n\n\n
The protagonist of the film is a\nyoung mother who\u2019s expecting. She grabs hold of a tomato which has fallen out\nof the shopping bag the father has brought home, and this makes her consider\njust how many hands it has passed through before reaching her family.<\/p>\n\n\n\n
Water and products that do not\ndisinfect are not enough to get rid of all the bacteria, that\u2019s why she relies\non Amuchina. A comparative demo shows the difference between a washed tomato\nand one disinfected with Amuchina that gets rid of up to 99.9% of bacteria.
\nThe mother\u2019s smiling look, along with the relaxed\nand playful image of the father with their two children, confirms the claim:\n“Amuchina disinfected, family protected “.<\/p>\n\n\n\n
Agency: Armando Testa. Creative Director Piero Reinerio, art director Laura Pelissero, copywriter Francesca Palazzo. Production company Little Bull, directed by Marcello Lucini.<\/p>\n\n\n\n
<\/p>\n\n\n\n
![\"\"](\"https:\/\/newsroom.armandotesta.it\/wp-content\/uploads\/2019\/06\/amu_frame_2-1-1024x576.jpg\")
<\/figure>\n\n\n\n