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<\/figure>\n\n\n\nWhen you have a headache, you\u2019ve only got one desire: that it passes in a moment! This was the idea that formed the basis for the Angelini Group’s historic success for Moment 200, and it\u2019s more relevant than ever now. <\/p>\n\n\n\n
This is\nconfirmed in the 20\u201d ad created by Armando Testa (always the agency for\nMoment), which is on air in July on main TV channels and outdoor video.<\/p>\n\n\n\n
The film\nshows a young, refined girl, who was the protagonist of a previous Moment 200\nad as she experiences such pain, and then smiles again as she enjoys to the\nfull a beautiful moment with her boyfriend at a bar.<\/p>\n\n\n\n
The demo\nhighlights the quick solution, emphasising it thanks to a transition from the\ngirl\u2019s real face to a crystal face (which is common to all the products in the\nMoment line up). The pain is highlighted by a red circle surrounding her head\njust at her forehead, where light impulses branch out and run along the frontal\nand lateral red lines inside her head.<\/p>\n\n\n\n
Just one Moment\n200 tablet is enough to make the redness of the pain disappear and bring back\nthe girl\u2019s smile. Because \u201cGood times can\u2019t wait\u201d and Moment 200\nis \u201cquick acting against headache. Even\non an empty stomach\u201d.<\/p>\n\n\n\n
With creative direction from Piero Reinerio, art director Tina Salvato and copywriter Chiara Demichelis worked on this project. Production Company Little Bull.<\/p>\n\n\n\n