After a pitch involving several agencies, Armando\nTesta emerged victorious as the new strategic-creative hub for Yamaha Motor\nEurope for their 2-wheeled products.
\nThe agency will handle the integrated\ncommunication for motorcycles and scooters from next autumn.<\/p>\n\n\n\n
“A few years ago we decided to centralize the preparation of launch\ncampaigns and support for the main products distributed in the markets of our\ncontinent in our European HQ – says Paolo\nPavesio, Marketing and Motorsport Director of Yamaha Motor Europe <\/em>\u2013 In some\ncases those campaigns become global, and might be used for example in the\nUnited States or in the markets of South East Asia. It is a delicate exercise,\nwhere the search for a strong and distinctive message must be combined with the\nneed to address a wide-ranging and sometimes diversified target. Passion for 2\nwheels and an understanding of what is really important for those who drive\nthem are a vital “USP”, and that’s what we found in the creativity produced\nby Armando Testa. “<\/p>\n\n\n\n Creative\ndirectors Georgia Ferraro and Nicola Cellemme and their team, have already fired\nup their engines to respond to the imminent challenge of Eicma 2019 and the\nTokyo International Show, with lots of new international and global launches.<\/p>\n\n\n\n Little\nBull, Production Company in the Armando Testa Group will handle all the productions.<\/p>\n","protected":false},"excerpt":{"rendered":" After a pitch involving several agencies, Armando Testa emerged victorious as the new strategic-creative hub for Yamaha Motor Europe for their 2-wheeled products. The agency will handle the integrated communication for motorcycles and scooters from next autumn. “Some time ago in Armando Testa we shared the dream of becoming a strategic-creative hub for Italian […]<\/p>\n","protected":false},"author":5,"featured_media":3764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"tags":[],"yoast_head":"\n
\n“Some time ago in Armando Testa we shared the\ndream of becoming a strategic-creative hub for Italian and international clients\n– says Nicola Belli, managing director of\nAT<\/em> \u2013 seeing us being chosen by a Japanese company with European HQ in\nAmsterdam, not only makes us more than proud, it lets us understand that we are\non the right track. And from today we will travel far … on two wheels!
\nWelcome Yamaha! “
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